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CALA IS FIRST NATIONAL HOUSEBUILDER TO LAUNCH PURPOSE BUILT WEBSITE FOR TABLETS

CALA Homes, who recently launched their upcoming development at Foveran, has become the first major housebuilder to launch a purpose built tablet friendly mobile version of its website www.cala.co.uk.

Following hard on the heels of its first national television advertising campaign, which launched on 21st January, the award-winning premium housebuilder has invested in producing versions of its website specifically for tablet computers and mobile phones.

The launch of the new tablet and mobile friendly websites http://m.cala.co.uk was prompted by an increase in the number of visits to the CALA website from mobile devices in the last 12 months. This increase was as much as 246% comparing the same periods in the previous year.

“CALA has always been quick to innovate in order to add value for its customers. We are reflecting a noticeable change in how and where people view the internet, and as the use of mobile devices to search for new homes will only increase, we wanted to make that experience as helpful and easy as possible,” says Vivian MacLean, sales and marketing manager of CALA Homes (East).

Part of an all encompassing advertising campaign including radio, press, outdoor posters and online, CALA’s first national TV advertising campaign runs from 21st January to 12th February on the Good Food Channel and on STV.

Further information on all of CALA Homes’ developments, including both Foveran and The Campus at Hilton, is available via www.cala.co.uk

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