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Introduction to Contract Management (3 day course)

Be sure you have the key skills to understand and manage your contracts effectively; and avoid loosing money and time.

Dates: 10 to 12 September 2012

Problem Solving and Decision Making

Price Code: C

“If you always do what you’ve always done, you’ll always get what you’ve always got”.

The Problem Solving & Decision Making course is delivered over 1.5 days and is designed to enable managers to deal with workplace problems and challenges in a proactive and structured manner. Participants will make use of tools, techniques and templates which can be applied to varying situations and will learn through a combination of individual and group work, case studies and practical exercises.

Sales and Account Management

Price Code: B

The sales and account management workshop is designed to assist with the provision of a structured approach to selling in a Business to Business Environment. Using best practice techniques will ensure a steady flow of new business. Whilst account management will show you how to manage your key accounts professionally.

Ensuring your key accounts are well-managed is essential if maximum profitability is to be achieved. Today’s Key Account Manager needs a clearly defined, timely and dynamic approach to the planning process not just for the present but especially for the future. This programme looks at the key strategic and operational processes that will enable delegates to get the account management strategy right and develops the skills needed to do it.

Sales and Account Management
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Introduction to Social Media (1/2 day course)

Price Code: A

The course will cover: What social media is, how you use it, how you find conversations worth joining and how it can help businesses find more customers, improve the perception of their business, provide new ways of communicating with their clients and ultimately have a positive impact on their bottom line.

Conquer your Fear of Networking - (1/2 day course morning)

Price Code: A

Realizing that networking events are not necessarily sales opportunities and more a chance to build strong connections is crucial to the success of attendance. The course will explain why networking is so important, encourage new ways to develop or refresh skills and effectively "pitch" in a networking situation. Creating a positive first impression is so important as well as having the confidence to identify and progress new leads.

Introduction to PR

Price Code: B

Public relations can, and increasingly does, play a vital role in any organisation’s communications strategy. This course aims to provide delegates with practical tips on how to generate editorial press coverage by working successfully with target journalists not only in the North-east of Scotland but also nationally.

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Creating Successful Bids

Price Code: B

The objective of the course is to ensure that the audience is more confident in producing proposals/tenders, which stand out from the competition. The audience will be introduced to a systematic approach to develop their proposals to reduce time spent and improve effectiveness.

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Introduction to Marketing (2 Days)

Price Code: E

This 2-day course will give delegates an insight into marketing and an understanding of how marketing can be used effectively in business. As well as looking at traditional means of marketing, the course will cover new media, by looking at the digital side of marketing and how it has changed consumer behaviour over the last decade.

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Negotiating and Influencing Skills

Price Code: B

This programme provides an insight into fundamental negotiating and influencing skills which can be applied in a wide range of negotiating situations. Negotiating tactics, the skills of persuasion and other communication skills necessary for the success of negotiating and influencing are all covered.

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Effective Business Writing

Price Code: C

How to avoid the Common Pitfalls

This programme is designed to explain the basic principles of effective business writing and covers all stages of writing, including planning out the communication, proper structuring, and effective style and language.

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Report Writing

Price Code: B

The ability to communicate information, ideas and findings effectively and concisely is an important communication skill. By mastering the skills of report planning, structuring, writing, editing and presentation, participants will possess a key competence that is recognised and valued.