Introduction to Marketing (2 Days)

Price Code: E

This 2-day course will give delegates an insight into marketing and an understanding of how marketing can be used effectively in business. As well as looking at traditional means of marketing, the course will cover new media, by looking at the digital side of marketing and how it has changed consumer behaviour over the last decade.

Participants will learn:

The course will help generate ideas and enable delegates to streamline their marketing in a targeted and cost effective manner. Delegates will undertake a basic health check on their organisation, which will highlight some essential steps to get started on with their marketing. Delegates will learn about the fundamentals of market research, branding, advertising, PR, digital marketing and networking and be shown various techniques on how to get the best return on investment.

The Programme is aimed at:

This course is aimed at those who are new to marketing or have recently moved into a marketing role within their organisation or non-marketing managers who manage and support marketing staff. Business owners looking at marketing for the first time would also benefit from attending this course.