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Introduction to PR

Price Code: B

Public relations can, and increasingly does, play a vital role in any organisation’s communications strategy. This course aims to provide delegates with practical tips on how to generate editorial press coverage by working successfully with target journalists not only in the North-east of Scotland but also nationally.

Participants will learn:

• How PR can benefit an organisation
• Planning a PR campaign
• Identifying target audiences
• Developing key messages
• Identifying target media
• How to generate media coverage
• Building contacts within the media
• The importance of press photography
• How to write an effective press release

The programme is aimed at:

This course is aimed at anyone involved in the marketing of their company and/or anyone who has an interest in public relations specifically.

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