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Introduction to Social Media & Drink Workshop

Date: Tuesday 23rd August

Time: 9am - 1pm

Venue: Meldrum House Hotel

Social media, social networking, Web 2.0…call it what you like but it’s fundamentally changing the food & drink industry.

Switched on food & drink businesses are using these tools to get their message out there and to draw their customers closer to them. Our seminar will show you how it works, why it’s important and how to make it work for you using inspirational and practical examples and show you how real food & drink businesses are using social media to make a real difference.

Consumers are “liking” a company or product on Facebook or hating it in their bloggs; posting their videos on YouTube and their photos on Flickr, or tweeting about their food & drink experiences. They’re using the same tools to identify and choose how and where to spend their money on food & drink – whether staples or luxury items.

Above all, social media puts the power in the hands of the customer. The businesses that survive, and thrive, will be those that embrace that change.

We'll show you how businesses from the biggest brands to the smallest producers are using social networking and technology to transform their relationships with their customers. This workshop will help you determine how, when & why to invest some time in social networking. So, by the end of the session, you should

Understand the impact of social networking on the food & drink industry

Learn about the power of social networking for business

Learn which sites and which technologies suit your business and your

customers

See how you can get others to do your marketing for you

Improve and strengthen your reputation, your credibility and your

customer relationships

Be inspired by real world examples and successes.

You can't fight it and you can't afford to ignore it.

The knowledge and understanding you will gain in this seminar will help you improve every aspect of your company's marketing performance. You'll also get lunch and the opportunity to network and chat with like minded companies.

Scottish Enterprise’s e-business experts will also be on hand to give you further advice and explore what else SE can do to help.

You will also take away some useful resources including a short action plan and further reading. You will learn about additional support & opportunities available from SE; Scotland Food & Drink and other partners.

Open to all food and drink businesses in Scotland, although most are expected to come from the Grampian region of Scotland (workshops are also being held in the East and West of Scotland and Tayside).

This half day workshop is open to owners or operators of Food & Drink businesses across the SE area who:

are involved in marketing to consumers

look after their company's web site

want to improve repeat business and customer retention

want to improve relationships with your customers

This event will be in high demand and places are limited to one attendee per company. This event is not aimed at intermediaries or suppliers of services.

To register please click on

http://www.scotlandfoodanddrink.org/events/event-info/271/introduction-to-social-media-for-food-and-drink-workshop.aspx

The event will take place at 9am-1pm at Meldrum House Hotel, Oldmeldrum, Aberdeenshire, AB51 0AE.

Joining instructions will follow after event registration.

This Scotland Food & Drink event is in collaboration with Targeting Innovation and the Grampian Food Forum.

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