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LORD SUGAR’S RIGHT-HAND MAN TO ADDRESS NORTH-EAST BUSINESS COMMUNITY

Nick Hewer to attend Northsound Business Dinner 2011 tomorrow

Lord Alan Sugar’s right-hand man Nick Hewer is to visit Aberdeen tomorrow to entertain members of the North-east business community.

As the keynote speaker at the 2011 Northsound Radio Business Dinner, Lord Sugar’s aide will give the Aberdeen business community an insight into Britain’s most famous hirer and firer.

Around 350 prominent businessmen and women are to attend this year’s dinner at the Marcliffe at Pitfodels Hotel and Spa tomorrow night (Thursday, November 10).

An experienced PR professional, Nick is most known for his role as Lord Sugar’s trusted advisor in the hit BBC programme.

Nick’s facial expressions, dry sense of humour and famously eloquent raised eyebrow speaks volumes about his opinions of the often hapless contestants.

With a lifetime of business experience behind him, he will enlighten the audience about his experiences and offer a rare insight into the reality TV show and the man behind the Amstrad empire.

“It’s great to have been invited as the keynote speaker at this year’s dinner and I look forward to sharing my career experiences of working with Alan Sugar,” he said.

Northsound’s Station Director Cathy Kirk said she was delighted to have secured such a high-profile speaker.

She said: “The annual dinner is always extremely popular with the local business community and this year’s event is once again a complete sell-out. We have become known for attracting well-known and entertaining speakers, and Nick Hewer is no exception.

“With the Young Apprentice currently showing on TV screens, we look forward to hearing some tales from the series as well as the highs and lows of working with Lord Sugar.”

This signing is the latest coup for Northsound Radio, which has attracted a long list of esteemed speakers including former spin doctor Alastair Campbell, former Deputy Prime Minister John Prescott MP, bra tycoon Michelle Mone and PR expert Max Clifford.

The 2011 Northsound Radio Business Dinner will be the 19th event of its kind, and it will also support Northsound’s charity Cash for Kids, which raises money for disadvantaged youngsters in the local area.

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