Network Information

 

 

Monday 17th November, Thistle Caledonian Hotel

 

 

The second joint Food & Drink and Tourism Sector group meeting & networking lunch was held on the 17th November.

Our next meeting will once again be a joint event between the two groups and it will be held on Monday the 12th January 2015 from 10 am – 12pm and is kindly being hosted by Norwood Hall Hotel. Please contact mary.holland@agcc.co.uk for more information and to add your name to attendee list.

Since this meeting there have been several significant updates

- The partnership bid to the VisitScotland Year of Food & Drink Growth Fund was successfully approved on Wednesday 25th November and has secured £20K in funding. A meeting between the partners and VisitScotland has been arranged for the 10th December to discuss the next steps.

- The sector group funding proposal, to provide £5K towards the matched funding for the above proposal, was approved by the Chamber Board on Wednesday 25th November.

- Philip Smith, VisitScotland has been appointed as the chair of the chamber Tourism sector group and will be co-opted on to the Policy Council to represent the sector at future meetings.

The agenda, minutes, references documents and all the key links to information about the Year of Food & Drink can be can be found below.

This includes

  • Agenda
  • Minutes
  • VisitScotland Year of Food & Drink Growth Fund application summary
  • Scotland Food & Drink toolkit briefing note on Year of Food & Drink
  • Aberdeenshire Council supplier briefing note 
  • Scotland’s larder will be in the spotlight once again in 2015 as, in partnership with Scottish Government, VisitScotland and EventScotland, we celebrate the Year of Food and Drink, hot on the heels of the year of Homecoming and the triumphant sporting events where quality Scottish produce took centre-stage. The aim of the Year is to mark, highlight and promote Scotland’s abundant, quality produce to our people and visitors, demonstrating that we are a destination for delicious food and drink and its key role in our economic growth and cultural development.

    • We want the food and drink industry, whether producers, retailers, caterers or wholesalers, food networks, street food traders, for example, to get involved and make the most of the Year for their business and our flourishing sector, taking advantage of the enhanced focus on our larder and people behind it.

    • We have developed a series of Monthly Themes, from Traditional Foods in January to Summer Fruits and Berries in July to Hearty and Heartwarming in November, to inspire and guide you in your events and activities.  The attached Industry Toolkit contains all the themes and lots of hints and tips about getting involved. This complements the tourism-focused toolkit available here:

    • Fiona Richmond, Project Manager, Scotland Food & Drink, is on hand to support and guide your activities

    • There will be a huge PR & Marketing campaign led by VisitScotland with input from partners, and Scotland Food & Drink will be dedicating specific resource to Year of Food and Drink communications

    • A Year of Food and Drink page on the Scotland Food & Drink website will be launched early November as a focal point for the industry

    • Public events taking place during the Year will be listed on www.visitscotland.com

    • Funding for public events is available via the EventScotland Year of Food and Drink fund. Funding is only available now for events being held July – Dec, with an application deadline of 6th Feb http://www.eventscotland.org/funding/year-of-food-and-drink-2015

Please note the finals monthly Year of Food & Drink themes are as follows:

Month

Theme

Outline

January

Traditional Foods

Building on the New Year traditions of steak pies and shortbread, through to Burns Night with haggis

February

The Food of Love

Foods associated with Valentine’s Day including oysters / other seafoods, steak and chocolates.

March

Brewing & Distilling

Celebrating Scottish beers and spirits (gin, vodka, liqueurs)

April

Award Winning Food

Focus on Scotland Food & Drink Excellence Awards entries and previous winners

May

Whisky Month

Retained focus on whisky as in previous years.

June

The Future of Food

Highlighting youth development including RHS and end of school year, with focus on skills and innovation

July

Summer Berries & Fruits

Particular promotion of berries and Pick Your Own

August

Delicious Dairy

Yoghurts & ice cream; cream; milk, butter & cheeses

September

Celebration

Building on Scottish Food & Drink Fortnight, events and products that celebrate provenance and the produce on our doorstep

October

Sustainable Shores

A focus on fishing, seafood and salmon with a sustainability at its core

November

Hearty & Heartwarming

Especially meat dishes, vegetables and grains (including barley, oats and rapeseed) and broths and stews

December

Grand Finale

Premium foods for Christmas including cheeses, relishes and pate

Key points from the Scotland Food & Drink briefing on support available

http://www.visitscotland.org/business_support/advice_materials/toolkits/year_of_food_and_drink_2015.aspx

Other useful links

All businesses are once again encourage to engage with the Taste Tour Best quality assurance scheme now in place with VisitScotland details of which can be found on their website

http://www.visitscotland.com/about/food-drink/taste-our-best

Link to the news Aberdeenshire Larder story on Aberdeenshire Council website http://www.aberdeenshire.gov.uk/support/food/news/aberdeenshire_larder.asp

Direct link to the online version of the current Aberdeenshire Larder http://issuu.com/thelistltd/docs/aberdeen_larder_pt

 

 

Wednesday 27th August, Ardoe House Hotel

 This meeting was a joint Food & Drink and Tourism sector meeting and the main topic on the agenda was ‘the Year of Food & Drink 2015 and how we as individual companies and as a region get the most benefit from this.  A copy of the agenda is here.

 

Informal presentations and updates were provided by

 

- Elizabeth Mathie, Grampian Food Forum – www.aberdeenshire.gov.uk/support/food/forum.asp

- Philip Smith, VisitScotland - www.visitscotland.com/destinations-maps/aberdeen-city-shire/

- Peter Medley, VisitAberdeen – www.visitaberdeen.com/

- Elaine Booth, Area Tourism Partnership - www.acsef.co.uk/sectors/tourism/area_tourism_partnership/

 

The updates included information on the joint submission for VisitScotland Food & Drink Growth fund money to help provide umbrella marketing for all events and activities being held in the area next year.

 

Useful links to more information on how to get funding and support are as follows:

- There is a specific EventScotland Fund to support events - either to enhance your existing event with Food & Drink activity or for new events: http://www.eventscotland.org/funding-and-resources/year-of-food-and-drink-2015/

- There is a business toolkit providing useful advice and information on how businesses can get involved in the Year of Food & Drink:http://www.visitscotland.org/business_support/advice_materials/toolkits/year_of_food_and_drink_2015.aspx

- More information on the Food & Drink Growth Fund can be found at: http://www.visitscotland.org/business_support/marketing_opportunities/growth_fund/year_of_food_and_drink_growth.aspx

 

Philip also provided a VisitScotland briefing document on plans for promoting the Year of Food & Drink 2015 and this can be found here. 

 

A key part of this is to have Monthly Themes which are intended to act as a hook on which to base industry engagement.  These are currently under development but the draft outline is as follows.

 

Month

Theme

Outline

January

Traditional Foods

Building on the New Year traditions of steak pies and shortbread, and through to Burns Night with haggis

February

The Food of Love

Food associated with Valentine's Day including oysters/other seafoods, steak and chocolates

March

Sustainable Shores

A focus on fishing, seafood and salmon with a sustainability theme

April

Award Winning Food

Focus on Scotland Food & Drink Awards entries and previous winners

May

Whisky Month

Retained focus on whisky as in previous years

June

The Future of Food

Highlighting youth development including RHS and end of school year, with focus on skills and innovation

July

Summer Berries & Fruits

Particular promotion of berries and Pick Your Own

August

Delicious Dairy

Yoghurts & ice cream, creams, milk, butter & cheeses

September

Showcase

Building on the food fortnight theme, events and products that celebrate provenance and celevrate our food and drink

October

Brewing & Distilling

Celebrating Scottish beers and spirits (gin, vodka, liquers)

 

A further discussion on events already happening and how we get the most out of the Year of Food & Drink was held and the detail can be found in the here.

The next meeting will again be a joint event between the two group and will be held on Monday the 3rd November 11.45 – 2,30pm at Norwood Hall Hotel,  this will have a formal meeting and also include a light lunch to provide the opportunity for some informal networking.

If you require any more information please contact mary.holland@agcc.co.uk

 

News

For more tourism news, please click here.

Library of information

Tourism Sector Survey 2011

The Tourism Survey 2011 provides a general profile of businesses in the finance sector in North-east Scotland. The survey is specifically aimed to capture current performance, present and future issues concerning the sector, and the priorities and strategic focus of the industry going forward. It will provide useful market intelligence to sector stakeholders for decision making, effective policy lobbying and representation and also serve as a document for future reference and comparison. To view the full survey click here.

Get Involved

If you would like to be part of the Tourism Network, please contact Mary Holland, Membership Network Manager, on 01224 343903 or email mary.holland@agcc.co.uk for more information.

As a member of the Chamber, you can also get involved by sending information on Tourism related news and events to business.bulletin@agcc.co.uk for inclusion on our Tourism Network page and monthly Tourism updates.