Network Information

 

A joint Food & Drink and Tourism sector meeting was held on Wednesday 27th August at the Ardoe House Hotel and was well attend by members.

 

The main topic on the agenda was ‘the Year of Food & Drink 2015 and how we as individual companies and as a region get the most benefit from this.  A copy of the agenda is here.

 

Informal presentations and updates were provided by

 

- Elizabeth Mathie, Grampian Food Forum – www.aberdeenshire.gov.uk/support/food/forum.asp

- Philip Smith, VisitScotland - www.visitscotland.com/destinations-maps/aberdeen-city-shire/

- Peter Medley, VisitAberdeen – www.visitaberdeen.com/

- Elaine Booth, Area Tourism Partnership - www.acsef.co.uk/sectors/tourism/area_tourism_partnership/

 

The updates included information on the joint submission for VisitScotland Food & Drink Growth fund money to help provide umbrella marketing for all events and activities being held in the area next year.

 

Useful links to more information on how to get funding and support are as follows:

- There is a specific EventScotland Fund to support events - either to enhance your existing event with Food & Drink activity or for new events: http://www.eventscotland.org/funding-and-resources/year-of-food-and-drink-2015/

- There is a business toolkit providing useful advice and information on how businesses can get involved in the Year of Food & Drink:http://www.visitscotland.org/business_support/advice_materials/toolkits/year_of_food_and_drink_2015.aspx

- More information on the Food & Drink Growth Fund can be found at: http://www.visitscotland.org/business_support/marketing_opportunities/growth_fund/year_of_food_and_drink_growth.aspx

 

Philip also provided a VisitScotland briefing document on plans for promoting the Year of Food & Drink 2015 and this can be found here. 

 

A key part of this is to have Monthly Themes which are intended to act as a hook on which to base industry engagement.  These are currently under development but the draft outline is as follows.

 

Month

Theme

Outline

January

Traditional Foods

Building on the New Year traditions of steak pies and shortbread, and through to Burns Night with haggis

February

The Food of Love

Food associated with Valentine's Day including oysters/other seafoods, steak and chocolates

March

Sustainable Shores

A focus on fishing, seafood and salmon with a sustainability theme

April

Award Winning Food

Focus on Scotland Food & Drink Awards entries and previous winners

May

Whisky Month

Retained focus on whisky as in previous years

June

The Future of Food

Highlighting youth development including RHS and end of school year, with focus on skills and innovation

July

Summer Berries & Fruits

Particular promotion of berries and Pick Your Own

August

Delicious Dairy

Yoghurts & ice cream, creams, milk, butter & cheeses

September

Showcase

Building on the food fortnight theme, events and products that celebrate provenance and celevrate our food and drink

October

Brewing & Distilling

Celebrating Scottish beers and spirits (gin, vodka, liquers)

 

A further discussion on events already happening and how we get the most out of the Year of Food & Drink was held and the detail can be found in the here.

The next meeting will again be a joint event between the two group and will be held on Monday the 3rd November 11.45 – 2,30pm at Norwood Hall Hotel,  this will have a formal meeting and also include a light lunch to provide the opportunity for some informal networking.

If you require any more information please contact mary.holland@agcc.co.uk

 

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Library of information

Tourism Sector Survey 2011

The Tourism Survey 2011 provides a general profile of businesses in the finance sector in North-east Scotland. The survey is specifically aimed to capture current performance, present and future issues concerning the sector, and the priorities and strategic focus of the industry going forward. It will provide useful market intelligence to sector stakeholders for decision making, effective policy lobbying and representation and also serve as a document for future reference and comparison. To view the full survey click here.

Get Involved

If you would like to be part of the Tourism Network, please contact Mary Holland, Membership Network Manager, on 01224 343903 or email mary.holland@agcc.co.uk for more information.

As a member of the Chamber, you can also get involved by sending information on Tourism related news and events to business.bulletin@agcc.co.uk for inclusion on our Tourism Network page and monthly Tourism updates.