As one of the largest and most challenging economies in the world China represents a huge economic potential, but also poses a number of difficulties for EU businesses - especially SMEs - trying to enter the market. Through debates, community contributions and the latest research Understanding China provides an open forum for discussion. At the same time, a targeted and specialised academic training programme is offered for employees of business representative organisations.
Aberdeen & Grampian Chamber of Commerce is being represented on this prestigious training by its International Business Team Leader, Julien Massé. Julien attended in June the first leg of the training in Antwerp, Belgium, that saw 24 participants from 18 European countries take part in a series of networking events and lectures delivered by China experts. The next part of the training will take place in China (Shanghai & Beijing) over two weeks in October 2012.
The skills, knowledge, insights and networks that are gained through this programme are vital to the successful implementation of increased China support to the North-East of Scotland. The corporate acquisition of these skills will strengthen the Chamber capability and, through this, provide a lasting foundation for our regional companies to develop a better understanding and more productive trade with China. A key issue for UK-based trade support organisations is often their remoteness from the target markets and lack of in-country, on-the-ground support. The Understanding China programme will provide the opportunity to identify and foster contacts and networks that will be very important for the region in the future.
Our International Trade department created a survey addressed to Food and Drink companies operating in the North-East of Scotland including Aberdeen City, Aberdeenshire and Moray. This survey aims to estimate the current amount of export between this region and China, detect existing barriers and identify the level of support needed by exporters.
If you are a Food and Drink producer, it would be appreciated if you could take a minute to fill in this questionnaire, whether you already export or not to China.