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RGU Students attend EuroPreneurship conference

Students from Robert Gordon University return from the ninth annual EuroPreneurship COEUR student conference in Germany.

This year's EuroPreneurship conference, held in Germany was the 9th annual event attended by six students from RGU, who together with over 30 students from all over Europe, covered an array of topics centred on the themes of innovation and creativity in an intercultural context.

The five-day conference, entitled the ‘Idea Generation Workshop’, stimulated a new generation of entrepreneurial ideas with a European dimension, providing students with an open atmosphere for discussion.

During the workshop, students from a range of European higher education institutions were mixed into international and multi-competence teams, each of which was challenged to come up with an entrepreneurial business idea for the European market before pitching it to a panel of academics, politicians and entrepreneurs. The workshop concluded with awards for the best idea, best presentation, best accompanying video and best example of teamwork. During the course of the week, company visits and guest lectures by entrepreneurs were also conducted.

Workshops were held outside the traditional school environment to encourage an open- minded and creative way of thinking in participants; seeking to foster creative thinking abilities, team cooperation, entrepreneurial thinking and creative communication skills.

Katherine Fair (27), a first class honours graduate in Management with Marketing from RGU who is now Marketing Assistant at Union Square in Aberdeen, attended the workshop in 2008 and holds the conference in high regard explaining, “The conference taught me that my way of working isn’t the only way and I relished the challenge of breaking down cultural barriers and learning from other students. It was so rewarding when our hard work paid off and our final team presentation won first prize. I learnt being creative and business minded are not mutually exclusive, you can use both elements of your character to make almost any career situation a success.”

Daniel Stuart (21), a 4th year Management with Marketing student who attended this years conference agrees, “This is the best thing I’ve done to date at university. My entrepreneurial spirit has been uncovered and I learnt a lot more about what is needed to start your own business.”

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