Share

Tricker PR flying high with two nominations for the UK Event Awards

Tricker PR has been shortlisted for two awards in the UK Event Awards 2011 for the marketing and promotion of The Royal Deeside Larder food events.

The dynamic Aberdeen PR firm has been nominated in the Best Marketing Strategy and Best PR Strategy categories. The success comes just a month after the company was nominated for two categories in the Scottish Event Awards 2011 and has reached the finals of the Northern Star Business awards. Tricker PR gained valuable media coverage for the event across the UK as well as producing all marketing materials. Tricker PR’s partners at Blue Square design in Dundee share the nomination for Best Marketing Stratgey. The UK Event Awards ceremony takes place on 30th November 2011 at Wembley Stadium.

The Royal Deeside and Cairngorms Destination Management Organisation (DMO) set out to encourage additional ‘foodie tourists’ and more local people to sample quality produce from the area. The events included Scotland’s first ever Venision Festival, Dine on Deeside in March which encouraged local businesses to offer special promotions and unusal dishes and the Tanalonga, a gastro ramble around Glen Tanar Estate.

Beverley Tricker, Managing Director of Tricker PR, says, “This has been a very successful year for Tricker PR. Being nominated for two awards in the UK Event Awards is an outstanding achievement and brings our nominations for Royal Deeside Larder to five in total We surpassed objectives, including securing nearly £2 million worth of media coverage for campaign which doubled the target. The campaign shows the diversity and range of work that is carried out at Tricker PR.”

“Media relations was at the core of the campaign, and we worked closely with the client to develop participants’ packs, promotional material and launch events. Imagery was a focal point of the campaign and striking photography definitely contributed to the overall results of the campaign.”

Imagery for The Royal Deeside Larder food events included a giant venison pie complete with antlers in a Desperate Dan cow pie spoof and an Edwardian butler serving champagne on a hilltop on the Glen Tanar Estate.

Another project supported by Tricker PR, The Aberdeen Asset Management Universities’ Boat Race 2011 has also been shorlisted for Best Educational Event and Best Student Event. Adam Downie and Andrew Staite, rowing club team captains from Aberdeen University and The Robert Gordon University were the faces of the 2011 campaign.

Tricker PR has won more than 20 industry awards including the CIPR’s UK Outstanding Consultancy award.

Tricker PR is one of Aberdeen’s leading PR consultancies with more than 30 consumer and business-to-business clients from a broad range of sectors including retail, oil and gas, tourism, technical, not for profit, hospitality and professional services. Tricker PR has conducted campaigns and other PR activities for clients across the UK, from Orkney to London, and continues to build its portfolio of clients locally as well as UK-wide. More about Tricker PR can be found at www.trickerpr.com or by calling 01224 646491 or pr@trickerpr.com.

178 views