Course duration: one day

The CV-19 pandemic has turned the world upside down and every business is facing unique challenges, some much more problematic than others. However, it’s time now for businesses to adapt, accept change and focus on finding their new normal.
This course shows how a business development methodology can be successfully implemented to achieve both new business acquisition and the further development of existing customers. Importantly, we’ll examine the changing face of sales and how digital and social media plays such a large part in developing and supporting business development activity. Do you know how to move your business in to new market sectors to win new revenue? Can you create new opportunities to succeed in emerging industries?

What will you learn?
  • The importance of how to sell your value proposition
  • Selling today, current market trends and business challenges that shape positive customer decision making
  • Master the key skills of successful business development
  • Creating a digital advantage, marketing, and networking  
  • Develop a business development accelerator plan which puts winning business and customer relationships at the core of its structure
  • Best practices that are most critical to advancement in your key accounts at each stage of the buying cycle

Who is it for?

The programme is suitable for experienced salespeople and business development managers who are responsible for accounts and want to improve their performance. For best practice, it’s also suggested that delegates have already completed the sales and account management course or have the experience and knowledge contained within it.

What to expect on the day?

The course delivery is highly engaging and interactive, focused on the specific needs of the participants and the companies they work for. There will be trainer input and tips throughout the sessions plus individual and small group exercises with a group review of learnings.

Aberdeen & Grampian Chamber of Commerce
The Hub, Exploration Drive
Aberdeen Energy Park
Bridge of Don
AB23 8GX
Availability Places available
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