Sales and Account Management

Develop a structured approach to selling in a Business to Business Environment. Using best practice techniques will ensure a steady flow of new business. Ensuring your key accounts are professionally managed is essential for maximum profitability is to be achieved. Today’s Account Manager needs a clearly defined, timely and dynamic approach to the planning process, not just for the present but especially for the future. This programme looks at key, strategic and operational processes that will enable delegates to get the account management strategy right and develop the skills needed to do it.
What will you learn?
  • An introduction to sales and the sales process;
  • How to negotiate and close sales;
  • An understanding of key account management strategic principles and practice;
  • Techniques for achieving your account goals and objectives;
  • A broader understanding of how people behave and the impact on buying decisions;
  • A tool kit of practical ideas to manage and develop your key accounts to their full potential.
Who is it for?
Anyone involved in sales or business development who may be new to the role or has never had any formal training or even as an enthusiastic refresher.

In addition, we can tailor a programme for your needs with our in-house training courses making them focused, consistent and relevant to your business needs.
Course duration:  1 day


Please note that payment is due at the time of booking. Invoicing is only possible on immediate payment terms after receipt of a valid purchase order number (if applicable).


Aberdeen & Grampian Chamber of Commerce
The Hub, Exploration Drive
Aberdeen Energy Park
Bridge of Don
AB23 8GX
Limited places available
Please select a date