Sales and Account Management

Develop a structured approach to selling in a Business to Business Environment. Using best practice techniques will ensure a steady flow of new business. Ensuring your key accounts are professionally managed is essential for maximum profitability is to be achieved. Today’s Account Manager needs a clearly defined, timely and dynamic approach to the planning process, not just for the present but especially for the future. This programme looks at key, strategic and operational processes that will enable delegates to get the account management strategy right and develop the skills needed to do it.
What will you learn?
  • An introduction to sales and the sales process;
  • How to negotiate and close sales;
  • An understanding of key account management strategic principles and practice;
  • Techniques for achieving your account goals and objectives;
  • A broader understanding of how people behave and the impact on buying decisions;
  • A tool kit of practical ideas to manage and develop your key accounts to their full potential.
Who is it for?
Anyone involved in sales or business development who may be new to the role or has never had any formal training or even as an enthusiastic refresher.

In addition, we can tailor a programme for your needs with our in-house training courses making them focused, consistent and relevant to your business needs.
Course duration:  1 day




Aberdeen & Grampian Chamber of Commerce
The Hub, Exploration Drive
Aberdeen Energy Park
Bridge of Don
AB23 8GX
Limited places available

I'm not ready to book - remind me later

We can send you a reminder four weeks before the course.

Available dates

  1. Nov 20 2019 09:30-16:30

Booking options

Non Members

Course cost £440.00


Course cost £295.00
Discounted Cost (Save £145)

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Give us a call on 01224 343 917