The How2 Conference Dec 6 2018 09:30 - 16:00


Event cost £45.00
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Non Members

Event cost £60.00

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“No thief, however skilful, can rob one of knowledge and that is why knowledge is the best and safest treasure to acquire.” ― L. Frank Baum
The festive period is a time for reflection and offers the perfect time to look at where the gaps lie in your business. This year, we bring you a new conference filled with over 10 bitesize seminars to help you hit the ground running in 2019.
With digital advances, disruptive thinkers and generational shifts becoming increasingly impactful on organisations, the need for making your business stand out has never been more important. Staying ahead of the game requires skill, knowledge and learning – and our inaugural HOW2 will get you off to a flying start.
What to expect:
HOW2 brings you expert speakers from the region and beyond, who will deliver a day of bitesize seminars to help conquer your business stalling points. Revamping your brand, improving your leadership style, storytelling and how to take risks that work are just some of the topics you can expect.
Spend your day at HOW2 and learn of new processes and skills that will aid your business and be inspired to conquer the business issues that may be stalling you from standing out from the competition.  
Attend, learn and connect with other business professionals from all levels and sectors to bring back invaluable information to your organisation.
There’s nothing to stop you, when you know HOW2.
Seminar host
Bob Keiller, AB15

The Power of Business Storytelling
Success in business depends on persuasion – the ability to sell your ideas, convince people to buy your products, join your company, lend you money or give you a job are all based on your ability to persuade others. Stories, properly constructed and told well, are the key to persuasion – Bob will show you how business storytelling can be a game-changer.
Lauren Cahill & Alex Matthews,
AAB Consulting

Helping organisations to succeed in an increasingly disruptive world
The world is changing, from generational shifts to culture divides – external factors are affecting businesses daily. Uncontrollable factors can be detrimental if not handled proactively, but with the right people in the right place at the right time, success can be accelerated.
Hannah Rumbles, Fifth Ring

The importance of PR in an age of earned media
The face of PR has been turbo-charged by digital – making it harder for your story to stand out amongst the noise. Hannah will demonstrate the importance of PR in an age of earned media and how to get your voice heard. From raising awareness to lead generation to crisis management, there are a number of reasons why PR is important for all businesses to consider.

Mark Kemp, FortyTwo Studio

Is your brand 'on brand'
With the market constantly evolving, is your brand still telling a relevant story and one that sells? New platforms, technologies and customer expectations are on the rise and it’s essential that your brand stays on track. FortyTwo Studio will share their key tips for you to consider when keeping your brand ‘on brand’.
Jordan Harper,
Harper Scott


Using LinkedIn to grow your business
With over 500 million users, LinkedIn is now a key social platform for marketers and accounts for driving 50% of social traffic to websites. Having previously worked at LinkedIn, Jordan will share his insights on how to maximise your LinkedIn performance that will increase engagement across both B2B and B2C campaigns.

Steven Hadden,

The benefits of being brave
Bravery and creativity isn't an exclusive club. It's in all of us and every brand. Steven will take you through MadeBraves story of bravery, building brands with purpose and how you can find your own brave to make your brand bigger, bolder and stronger.

Scott Graham, MTC Media

20 ways to boost your business online
Advances in technology are continually changing the landscape of how businesses engage, retain and attract new customers. Scott will uncover 20 key tips to help your business excel online in the year to come.

Dr Tania Fahey Palma,
University of Aberdeen

Creating a dynamo workplace dynamic
Office politics, cliques and hierarchies are just a few internal factors which can impact staff performance. This seminar will explore how to maximise productivity and morale within your business.
Julie Brander, Weber Shandwick &
Joanne Lumsden, AGCC

An Integrated Media Strategy for an Integrated Community
Any powerful campaign is led by insight over gut feeling. Working closely with Aberdeen and Grampian Chamber of Commerce’s Research team, Weber Shandwick was able to gather the insights to develop and execute an informed campaign for long standing client Chapelton – the North-east’s newest community. 
Suz Bird, Marketing and Social Media Consultant

What is content and where to find it
Content has always been a core driver in effective marketing but with increasing competition it’s more important than ever to stand out. Hear from Marketing Consultant, Suz Bird talking about the different kinds of content, where to find it and how to align these with your business objectives and capture your target audience.

Venue: Amphitheatre, Sir Ian Wood Building, Robert Gordon University, Aberdeen

Parking: Parking restrictions will be in place at the University therefore we encourage you to take public transport if possible. If you are planning on taking your car, you can pre-register your vehicle in advance and you won't need to collect a paper permit on arrival. Details of the pre-registration process will be sent to you along with your booking reminder 1 week before the event.


Robert Gordon University
Robert Gordon University
Garthdee Road
AB10 7QE
Member Rate: £45.00 +VAT | Non Member Rate: £60.00 +VAT
Limited places available


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The How2 Conference Dec 6 2018 • 09:30 - 16:00

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