FreshMex, Aberdeen’s popular Tex-Mex street food restaurant, has announced it has signed a partnership with Deliveroo to open the first FreshMex Deliveroo Editions kitchen in Nottingham.
FreshMex, which began life in 2015 at local farmers markets', has claimed the title of Scotland’s most ordered dish on Deliveroo for the past two years with its burrito and also picked up the 'Pop-Up to Prime Time' award at Deliveroo’s first ever restaurant awards last year through customer votes.
Robbie Moult, 28, co-founder and director said: “We are delighted to continue our exclusive partnership with Deliveroo and bring FreshMex to Nottingham through our first Editions site in England. Deliveroo operate 16 Edition kitchens in the UK and 33 globally – where all food is prepared for delivery only. ‘Dark kitchens’ have seen a major rise in the hospitality trade across the UK and we have become increasingly aware of them.
"It’s a brilliant way to expand our brand and allows us to get our fresh, quality food to as many people as possible – it’s an incredibly exciting opportunity for FreshMex which I am confident will provide a strong footing for further growth.”
The Aberdeen firm, based on Schoolhill, will see team numbers grow from 25 to 40 with the addition of the new kitchen in England.
Robbie added: “It’s wonderful to be able to add to our passionate team during these times. It is testament to the hard work they put in every day to create a fresh menu offering for our loyal customers. We are grateful for the support received from both suppliers and customers in and around Aberdeen.”
To celebrate the announcement, FreshMex is giving out over 500 free meals to its current subscriber base. During lockdown, the firm also donated PPE and free meals to medical and emergency workers around Aberdeen, as well as local food bank Community Food Initiatives North East (CFINE).
“We have gained a tremendous following and hope to continue giving back to them as much as possible over the coming years – without their enthusiasm and encouragement we would not be in the position to expand FreshMex and it’s something we are acutely aware of. When people support local, they should know effort is put in to giving back to the local community in whatever way possible – whether it means local suppliers, community programmes or charities.”
Danny Harris, head of Deliveroo Editions regional UK sites, said: “We are thrilled to bring FreshMex to England through Deliveroo Editions. We have been working closely with the FreshMex team for the past few years and have been in discussions for some time. The firm’s stats are very impressive, and we are sure their freshly made Tex-Mex street food is going to go down well with Deliveroo customers in Nottingham.”
FreshMex Nottingham is scheduled for launch in January 2021.