Aberdeen-based creative studio Snap Digital has announced a rebrand which will see the company drop the word ‘Digital’ from its name going forward.
The business, which was set up two years ago by three RGU digital marketing students, provides a range of services throughout the North-east and beyond, including film production, animation and photography.
Explaining the reasoning behind the rebrand, which was undertaken by local design agency Forty Two Studio, creative director Will Farquhar said that the business had already changed considerably since its inception in 2018.
He said: “We started out as a full-service digital agency but quickly realised that there was a particular demand in the market for high quality content production.
“As filmmakers and photographers first and foremost we all have a real passion for creating high quality and engaging content and so it felt right that that was where we should focus our efforts.”
The team spent their first year in business operating from RGU’s incubator facility on Garthdee Road before moving to their own office space last year. Another move is on the horizon as the company continues to expand.
Mr Farquhar continued: “This is a really exciting time for us, with the North-east of Scotland still providing us with a huge amount of opportunity in terms of both growth and interesting projects.
“Often businesses think that they have to look to Glasgow, Edinburgh or London for creative services, but that is simply not the case.
“We have a huge amount of creative talent in this region and the great thing about a business like ours is that we can work directly with a client or we can partner up with other agencies and local creatives.
“We’re just very grateful for the fact we get to combine running a business with doing what we love best. That definitely makes working life really rewarding as well as great fun.”
Snap was established by Mr Farquhar and his colleagues James Galbraith and Conor Gault.
More information about Snap can be found by visiting: www.snap.studio