VisitAberdeenshire has recruited local people to be the faces of Aberdeen in a new tourism campaign encouraging visitors back to the city later this year.
The ‘Our Aberdeen is Your Aberdeen’ digital campaign aims to promote the city to potential visitors from the rest of Scotland and north of England, when travel is permitted once more.
The campaign video features city-based volunteers with Lord Provost Barney Crockett also appearing in the snapshot of the city. To illustrate the diversity of Aberdeen experiences, location landmarks range from Aberdeen Art Gallery, the beach front and Kirkhill forest.
Chris Foy, chief executive officer, VisitAberdeenshire, said: “Cities like Aberdeen are feeling the significant loss of corporate business, and they will face particular challenges when travel restrictions lift.
“While consumer sentiment is very positive towards visiting rural locations, the urban environment is further down many priority lists. However, we are confident that the fresh sea air and wide-open spaces that Aberdeen boasts, along with its well managed and innovative attractions will provide a refreshing alternative to more congested cities.
“The stars of our campaign video help illuminate the best of what the city offers while providing the reassurance that we know visitors are seeking.”
Co-leader of Aberdeen City Council Jenny Laing said: “We at Aberdeen City Council wholeheartedly support this campaign which not only highlights all the many attractions that the city has to offer but also underlines that we will be very much open for business when coronavirus restrictions allow. Time and again we have shown our resilience as a city in the face of adversity and in many ways, Aberdeen is an example and inspiration to others when it comes to dealing with challenges head on.
“I would encourage local people to get behind VisitAberdeenshire’s campaign and for visitors to come and see for themselves what our welcoming city has to offer.”
Frank Whittaker, chair of the Aberdeen City & Shire Hotels Association (ACSHA), said: “Aberdeen has transformed itself to be much more than the world’s oil and gas capital. For those of us privileged to call Aberdeen home, the city’s vibrant craft food and drink culture, street art and food festivals, the incredible Aberdeen Art Gallery, superb golf and music venues combine to provide a strong offering. ACSHA members are ready to welcome guests to enjoy the best city experience.”
Adrian Watson, chief executive, Aberdeen Inspired, said: "When the UK opens up again for people to travel the city of Aberdeen should be on all our lists as a great place for a city break. Aberdeen welcomes visitors with open arms, and its people are ready and waiting to showcase it to all. Aberdeen Inspired is delighted to support Visit Aberdeenshire’s efforts in showcasing our great city of Aberdeen.”
Watch the video here and below.