Step 1 – Agree the brief by identifying what you want to achieve

Step 2 - Clarify the evidence and data sources. Who do you want to talk to, about what and what are the best ways of reaching them?

Step 3 - Analysing the data from the sources, laying out the facts, the conclusions and recommendations

Step 4 - Telling the story from the analysis. Who needs to know, how and when?

Step 5: Taking the action you want to drive within your business