All in a day's work

From the 3D modelling of a subsea manifold for an energy client to a design rebrand for the Third Sector and product visualisation for a locally produced rum, working for a creative agency here in Aberdeen, I can safely say, that no two days are the same.

The sheer diversity of industry-type and potential work this array of activity creates has perhaps, at times, been masked by the prominence of oil and gas, but exists nonetheless.

This diversity, whether this is shaped by our cultural heritage, encouraged by the opportunities presented to us in times of plenty, our entrepreneurial spirit or natural thriftiness is a question for those better placed than me to answer. This variety, however, is one of the most exciting things about our city and shire.

Within this environment, every so often, a project comes along that is something quite special. From the very first discussion my colleagues and I had with the founders of UWA Tequila last year, we knew that this was going to be one of these projects.

UWA Tequila is Scotland’s first and only craft tequila company; combining a little bit of Scottish flare with Mexico’s finest spirit.

UWA has had to deviate from the path forged by this regions craft brewers and distillers of whisky, gin and rum and conduct its production in Mexico, and not here in the North-east. Tequila, you see, like Champagne, can only claim authenticity by being produced in a limited geographic region.

So to produce a true tequila with a Scottish twist, UWA’s production is taking place in Santiago de Tequila, but breaking with tradition the spirit is being aged in Speyside whisky casks instead of the usual bourbon barrels. UWA is planning a range of ultra-premium tequila’s and limited edition releases. All created to be sipped or mixed - not taken as a shot with the ubiquitous salt and lime. UWA is out to change public perception of tequila, something we’re very excited to be part of.

Max and Co is no stranger to the North-east’s craft alcohol industry – in fact, it was some work we’d done for Dark Matter, Scotland’s only rum distillery that caught the eye of UWA. After a successful pitch we have worked closely with its team to design a corporate brand, develop the packaging and visualise the product in photorealistic 3D. Other current projects include the website and associated branded materials.

While we’ve all been challenged by the economic downturn, it’s hard not be impressed by the resilience, determination and ingenuity of this region’s business community.

From cutting edge technologies designed to tackle the fundamental challenges to oil and gas, to the unprecedented internationalisation of our region’s craft alcohol producers.

The Scottish Government’s Cabinet Secretary for the Rural Economy, Fergus Ewing commented just the other week that “Craft distilling has blossomed over the past few years and is becoming an increasingly valuable part of our economy…”.

Getting the opportunity to be involved in this project from the outset is very exciting. When the project has the potential to contribute to this burgeoning part of our economy and export market, it makes it even more special. We’re looking forward to developing our relationship with UWA and to supporting it on this transcontinental journey.