More small businesses and entrepreneurs are considering CMS (Content Management Systems) website builders like Squarespace, WordPress, and others.
However, people soon realise the work and skills needed are not only a massive burden on their free time, but also the difficulty of learning and getting the right design skills and look for their website.
When a full-time advanced nurse practitioner approached Envisage Copywriting, she had zero experience with websites and a limited understanding of marketing and social media – but a clear vision: to provide quality, competitive services and products in aesthetics at her new clinic, Coastal Aesthetics Consulting Room, in the Highland seaside town of Nairn.
She signed up to CMS Squarespace because she wanted what I describe as the three C’s: Convenience, Control, and Cost.
Readied with only a logo and business name, she needed someone to build a budget-friendly website that looks professional and functional, with a clear brand identity that could rival her competitors.
Enter Envisage Copywriting:
Given the task of creating a Squarespace website, from conception to launch, for all design, writing, and editing.
The project required graphic design, optimising for mobile, setting up social media channels, brand identity, integrating third-party software, and implementing SEO (Search Engine Optimisation).
While this sounds like a web-load of work, there are a slew of advantages to wearing multiple hats. Marketing clearly proves the value of upskilling. Businesses need a range of services, including design skills combined with marketing ability, and regularly seek marketers with these.
Is this unfair? Possibly, however, it does have a clear winner when considering the budget.
Freelancers accounted for £270billion in the UK market last year, so never discount the importance of what they can bring to your business.
Envisage Copywriting provides web services beyond the scope of copywriting and editing, including SEO, website creation, and fixes (JavaScript, CSS, and HTML).
Get in touch and see how Envisage can refine your ideas and help your business get seen, get heard, get remembered, and sell more!