The importance of telephone communication in business

The evolving world of technology

In a world where mobility, apps, social and cloud are increasingly becoming the preferred way to do business, many companies are forgetting how important the traditional telephone is when communicating with customers.

The telephone offers a more personal touch, allowing businesses the opportunity to integrate real-time two-way communication with customers.

Technology has become such a vital part of our lives that we find it difficult to envisage life without our smartphones or having information at the touch of a button. We all know how important communicating with customers is to a business and how difficult it would be to operate without a reliable phone system.

Making it easier to do business

The internet is a really powerful tool and helps businesses promote brand awareness and sales messages to customers. But customers can find it difficult to work technology and not being able to deal directly with a person. This can lead to customer frustrations and a loss of the personal touch.

Offering online options for your customers to contact your business is essential nowadays for delivering great customer service, but so is providing and efficient telephone system.

With a suitable telephone system in place, your customers will be able to contact your business directly and get answers to their queries often quicker than if communications are handled through email or online platforms.

Advantages of the telephone

It is important to take time to fully understand what your business needs and goals are to help you choose the correct telecoms system to fulfil your requirements.

An efficient business telephone system streamlines good communication between organisation and customers. The telephone offers a faster interaction than email, is more personal, and easy and quick to use.

The Avaya IP Office solution can quickly and reliably connect your staff and customers using an efficient and cost-effective phone system. It expands as your business does, easily supporting more users and new capabilities.

Keeping ahead of your competitors means providing a better customer experience. Having the right tools in place can your business that extra edge.

Contact Exchange Communications today to discuss your business telecoms needs on 0800 008 7600 or visit

Tom Sime, managing director, Exchange Communications

Tom Sime, managing director, Exchange Communications