The Ultimate Business Show 2017: are you event ready?

ARE YOU one of the 75 organisations exhibiting at The Ultimate Business Show 2017?

With space snapped up in record time, you'd be justified in feeling a little smug. Here's the reality check: With the events weeks away, it's time to ensure that The Ultimate Business Show (TUBS) is the ultimate event in delivering results for your business.

Chambers members and past attendees are already aware of the quality of event that Chamber's dedicated team delivers. Great venue? Check. Crowd-pulling seminars? Check. Professional stand packages? Check. That side of things is a done deal. So, what happens when it's over to you? Read on for some TUBS2017 exhibitor-friendly tips...

Wrap that stand package

As a TUBS2017 exhibitor, you'll be allocated a 3m x 2m shell stand. For the duration of the event, this is your shop window - and you'll want to make the most of the passing trade.

Ensure that any stand materials you already have are fit for purpose (and fit the space). Double-check that they reflect your current brand and product or service offering. Need to invest in something new? Today's display stand options are both flexible and portable, so you can extend their lifespan long after the event.

Do sweat the small stuff

With the main display under control, it's time to think about those all-important supporting materials.

Which items will show your your business to best effect to new and existing clients? Consider brochure literature, your latest newsletter and product datasheets. You may also want to get creative with branded giveaways - the choices of promotional gifts are endless.

Above all, don't forget that exhibition essential: business cards.

Pulling power

Your stand looks good. Your materials look good. People may stop - but how do you get them to stay?

At the very least, the team manning the stand should be well-informed and eager to engage. Tapping away on a mobile phone or laptop while you're on a stand is an absolute no-no.

Depending on your product or service, you may wish to run some form of stand activity: options range from a simple prize draw, to sophisticated interactive challenges.

For our own part, we're teaming up with fellow Chamber members Fifth Dimension to add a unique touch of magic to our stand activities. Intrigued? Visit us on stand 19 on April 26 to find out more.

  • The Ultimate Business Show 2017 takes place on Wednesday, April 26.
  • XIC is print sponsor for TUBS2017.