Using both social media and website gives your business greater presence across the market space. A website provides an overview of a business, telling customers who you are, where you are, what you do and how to contact you.
Your social presence complements that, but is much more dynamic, giving you the opportunity to show off a portfolio of your business, provide instant and live updates, and react to other posts including updates within your industry and network. A consistent, engaging social media presence backed up by a professional website demonstrates credibility.
Social media offers another opportunity to bring visitors to your website. Leading your customers to your website increases inbound traffic, provides more touch points to convert and with a good user experience, conversions are more likely to take place.
You can find out lots more about who is viewing your website and track which pages are receiving the most views, and what links are driving the most clicks. Social media can draw on this, enabling you to target specific areas of your business that are attracting interest. Sponsored campaigns are a useful and cost-effective way to target these audiences.
Social media is more informal, allowing businesses to reveal their personality, build on relationships and improve brand loyalty. You can link stories to your website, so your customers can learn more about you, and highlight the opportunity to sign up to your newsletter and stay connected.
Social media is more interactive, offering opportunities for your customers to engage with you, but also allowing you to engage with potential employees, partners and help increase brand awareness. Including a call to action on your posts persuades your online following to interact with you. Linking to your website not only provides more information, but also boosts your SEO.