Search is no longer just about ranking blue links.
Answer engines (AEO), generative engines (GEO) and large-language-model algorithms now pull content directly into AI responses: from Google’s AI Overviews to ChatGPT, Copilot and Perplexity.
This fast-moving, beginner-friendly workshop demystifies the new rules and shows you how to make your company content “findable” and quotable by today’s AI systems.
You’ll leave knowing the core differences among SEO, AEO, GEO and LLM-SEO, plus the simple changes that help AI cite your pages, drive qualified traffic and protect your brand voice, without a technical overhaul.
What will you learn?
- The new search stack: SEO vs AEO vs GEO vs LLM-SEO
- How AI reads your content
- Answer Engine Foundations (AEO)
- Generative Engine Foundations (GEO)
- Creating LLM-friendly assets
- Measuring AI visibility & early KPI’s
- 30-day quick-start plan
Who is it for?
B2B marketers, content managers and demand-gen teams who are comfortable with classic SEO basics but are new to AI-driven search. If you need a clear starting point for keeping your brand visible in answer boxes, chat summaries and generative previews, while still supporting traditional Google ranking, this course is for you.
Cost and duration
This course lasts for one day and is delivered at the Aberdeen & Grampian Chamber of Commerce Training Hub by our approved expert trainers.
These sessions are also perfect for groups of staff that require the same training and can also be organised at your offices, an external location of your choosing.
Complementary courses we would recommend:
- Business development excellence
- Sales and key account management
- LinkedIn accelerator for business growth
Download our training brochure below to find out more.
Victoria Vyalikova
Victoria Vyalikova is the founder and CEO of BrandHouzz, a digital marketing agency based in Aberdeen, focused on B2B growth marketing.
With 20 years of experience and a proven track record delivering campaigns in complex industries—energy, technology, healthcare, and industrial manufacturing—Victoria helps organisations turn digital marketing into a growth engine, not a guessing game.
Now in its 15th year, BrandHouzz works with ambitious teams across Scotland and beyond, applying the latest best practices in paid and organic campaigns to drive measurable impact. Whether it’s building visibility in new markets or improving lead conversion, Victoria brings clarity, strategic direction, and deep sector insight to the table.
Her training style is practical, accessible, and designed to help professionals take real steps forward—whatever their starting point.
| Location |
Aberdeen & Grampian Chamber of Commerce
The Hub, Exploration Drive
Aberdeen Energy Park
Bridge of Don
Aberdeen
AB23 8GX
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| Availability |
Places available
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