Independent womenswear boutique LoLo+Co has unveiled its autumn collection, bringing rich seasonal colours and premium brands to its Union Street store and online.
The standout shade for autumn is burgundy – a bold, versatile tone now appearing across the collection in chic coats, elegant blouses, and statement skirts. The boutique describes it as the “ultimate wardrobe upgrade” for customers seeking stylish, wearable pieces that transition easily from day to night.
Run by mother-and-daughter team Rose and Lauren Reid, LoLo+Co has built a strong reputation for curating premium womenswear labels for every generation since opening in 2019. The store’s philosophy, “Something For Every Generation,” continues to underpin its approach, ensuring customers of all ages can find quality pieces to suit their style.
The boutique stocks a wide range of leading brands including French Connection, GANT, SAND Copenhagen, Tommy Hilfiger, Varley, Penny Black, 7 For All Mankind, Purotatto, Rosso35 and Vivere. Alongside the new arrivals, LoLo+Co is also showcasing the collection across its digital platforms, including Instagram, Facebook and, more recently, TikTok, where styling tips, outfit inspiration, and behind-the-scenes content are shared with a growing online audience.
Lauren Reid, owner of LoLo+Co, said: “We’re really excited to see our autumn collection arrive in-store and online. Burgundy is definitely the colour of the season, and we’ve chosen pieces that are chic, versatile and fun to wear. Whether our customers are shopping in Union Street or browsing online, we want them to feel inspired and excited about their wardrobe this season.”
LoLo+Co’s move into TikTok earlier this year has allowed the boutique to engage with a wider audience across the North-east, adding to its existing community of loyal customers. Regular features such as ‘Funny Friday’ bring a light-hearted touch to the boutique’s digital presence while highlighting the latest arrivals.
The autumn collection is now available in-store at LoLo+Co, 226 Union Street, Aberdeen, and online at www.loloandco.co.uk