Aberdeen sales enablement consultancy will deliver a brief session to organisations looking to effectively craft value propositions that engage their ideal customers. Doqaru’s Co-founder, Yekemi Otaru, will lead the session, on Thursday, April 28 at 8:00am.
Working with over 150 sales managers and C-suite executives in the past 12 months, Doqaru seeks to support the alignment of sales, marketing and revenue operations in B2B organisations operating in sectors such as energy manufacturing, IT and professional services.
The 40-minute session is a taster of the company’s Value Proposition Crafter™ programme, which it launched in late 2020 and has been attended by companies such as VARTA AG, Augean North Sea Services and Frisco Projects. During the session, Yekemi will focus on the customer profiles, identifying unique value for a target market and how to make sure that your message stands out to the right audience. She will show examples of impactful value propositions and the link with starting conversations that ignite lead generation and builds relationships.
Interested in attending? Register here.