Nikki Morris-Laing
Aberdeen-based creative agency, Hampton, has appointed a head of strategy as it continues to strengthen its senior management team.
Nikki Morris-Laing joins Hampton from VisitAberdeenshire, Aberdeen and Aberdeenshire’s destination management and marketing organisation (DMO), where she held the position of head of marketing.
In her role at VisitAberdeenshire she was responsible for developing and implementing the organisation’s marketing strategy and annual campaign plan, while overseeing all brand, digital and public relations (PR) activity.
As head of strategy at Hampton she will be responsible for leading client campaigns and marketing plans, while helping drive forward the agency’s future growth plans.
Prior to joining VisitAberdeenshire, Nikki was station manager at local radio station, shmuFM. She has a BA Hons Media: Theory with Production from the University of West of Scotland and is an Aberdeen Performing Arts (APA) board member.
Hampton, which is based in Aberdeen’s Victoria Street, offers a range of services including brand development, marketing and digital communications, website design and development, and design and print management.
Commenting on this latest appointment, Hampton managing director, Morven Mackenzie said: “The agency has grown significantly in recent times, not least because we have broadened our service offering.
“Clients are increasingly looking for solutions that offer a more integrated approach, bringing together brand development, creative campaigning and digital marketing, for example.
“Nikki has extensive marketing and communications’ experience and has a lot to bring to our senior management team and the wider agency.
“I’m really looking forward to working with her as we set our sights on continued growth throughout the North-east of Scotland and beyond.
Ms Morris-Laing added: “It’s great to be joining Hampton at this time. Our industry is continually changing, and by combining brilliant and engaging creative with data and technology, we can provide our clients with really impactful solutions to their marketing needs.
“The Hampton team has a broad range of experience across a number of key specialist areas, which I’m keen to support in my new role.”
Established in 1996, Hampton comprises a team of 22 brand, digital and communications specialists working across a variety of sectors, including oil and gas, food and drink, education and leisure.
For more information visit www.hampton.agency