Aberdeen-based software company DEV4 Online Ltd has teamed up with local graphic designer Trish Smith to enhance the branding and visual identity of its Equi-track asset management platform.
The collaboration has resulted in a series of engaging animations and the creation of a new avatar, TAG (Tracking Assets Guardian), designed to help make advanced asset management technology more accessible and relatable to a wider audience.
Trish Smith, a well-known creative professional in the Aberdeen business community, has been working closely with the DEV4 team to gain a deep understanding of their business and market. Her expertise in graphic design, combined with 3D animation skills has enabled her to offer innovative ideas that align with the company’s strategic goals and resonate with their target audience.
The partnership has already delivered significant value, with Trish’s work supporting Equi-track’s marketing campaigns and reinforcing the platform’s brand image. The introduction of the TAG avatar and new animation sequences are helping to communicate technical concepts in a clear and engaging way, encouraging potential customers to connect with the benefits of the Equi-track system.
DEV4 CEO Gail Henderson commented: "Trish has done a fantastic job of understanding our business and translating that into creative, effective visuals. Her fresh ideas and collaborative approach have really brought our brand to life and helped us communicate our message more clearly to our customers."
The collaboration serves as a strong example of how local businesses and creative professionals can work together to drive brand growth and innovation in the technology sector.
To view examples of Trish Smith’s work with DEV4, visit their LinkedIn page. More about Trish and her creative portfolio can be found at Trish Smith Creative.