BrandHouzz, an Aberdeen-based digital marketing agency specialising in B2B sectors, is hosting a Lunch & Learn workshop on 11 February to address widespread confusion following LinkedIn's major platform updates in late 2025.
The workshop, titled The 2026 LinkedIn Playbook, responds to consistent feedback from engineering firms, energy companies and professional services across the North-east that LinkedIn activity is generating engagement but failing to deliver enquiries or commercial outcomes.
LinkedIn introduced significant algorithm changes in late 2025 that fundamentally altered how content, profiles and company pages are evaluated. The signals that drive visibility, engagement and business outcomes have shifted, but most B2B digital marketing strategies still rely on tactics from 2024.
"B2B is slow at keeping up with digital marketing updates and so-called best practice," said Victoria Vyalikova, Founder of BrandHouzz. "After nearly 20 years in this discipline and 15 years working in the North-east of Scotland, I say this with confidence. I'm not mocking—it is what it is—but I take my responsibility to keep my clients current with what actually works seriously, which is why I happily share knowledge. Gatekeeping is not my vibe."
BrandHouzz works with clients across energy, engineering, manufacturing, professional services, and tourism sectors who report three recurring concerns:
- LinkedIn activity generates engagement but no enquiries
- Profile views are up, but conversions remain flat
- Teams invest time without understanding which actions LinkedIn actually rewards
According to Vyalikova, the gap isn't effort—it's alignment. Since late 2025, LinkedIn rewards clear positioning, complete profiles and pages, and engagement that holds attention rather than collects likes.
What attendees will learn
The practical workshop will cover:
- What LinkedIn now evaluates in personal profiles and company pages, and how to optimise both
- Which metrics matter in 2026 and which ones don't (impressions alone provide minimal insight)
- Why dwell time and attention now outweigh vanity metrics
- How to align LinkedIn activity with credibility, pipeline and commercial outcomes that can be defended to senior management
"This isn't theory," Vyalikova explained. "Attendees will leave with a clear understanding of where their current approach misaligns with LinkedIn's 2026 priorities and what to adjust immediately."
Event Details
The 2026 LinkedIn Playbook | Lunch & Learn
Date: Tuesday, 11 February 2026
Time: 12:00–14:00
Location: BrandHouzz, Aberdeen
Registration: https://The-2026-LinkedIn-playbook-LNL.eventbrite.com
Lunch provided
The workshop is designed for in-house marketers, business development leads and senior decision-makers at B2B companies in Aberdeen and the North East who need their digital marketing services—whether from an agency or internal team—to deliver measurable results, not just activity.
About BrandHouzz
BrandHouzz is an Aberdeen-based digital marketing agency specialising in B2B sectors where credibility and results matter more than vanity metrics. Founded in 2015 by Victoria Vyalikova, BrandHouzz helps businesses in the North-east of Scotland demystify digital marketing, implement robust growth marketing campaigns, and build confident, defensible approaches to pipeline generation. BrandHouzz serves clients in energy, engineering, manufacturing, professional services, tourism and hospitality—sectors where marketing decisions need to be justified to boards and senior leadership with data, not assumptions.
BrandHouzz delivers digital marketing strategy, SEO, content marketing, LinkedIn training, and growth marketing campaigns designed to produce commercial outcomes that can be defended at board level.
About Victoria Vyalikova
Victoria Vyalikova is Founder of BrandHouzz and has worked in B2B marketing for over 20 years, specialising in digital marketing strategy for credibility-driven sectors. She founded BrandHouzz in 2015 to address the gap between digital marketing activity and measurable business outcomes in the North-east of Scotland.