Grant McLean of commercial vehicle dealer AM Phillip in Forfar has been named Harris MAXUS UK Marketer of the Year at the inaugural Harris MAXUS UK Dealer Awards.
The award recognises Grant’s contribution to the dealership and the MAXUS brand, celebrating the role effective marketing plays in raising awareness, supporting sales activity and helping dealers build stronger relationships with customers.
MAXUS is a global commercial vehicle brand specialising in vans and pickups, with a growing range of electric and conventional models. In the UK, the brand is distributed by Harris MAXUS UK, part of the Harris Group, which supports a nationwide network of MAXUS dealers.
Working alongside the wider AM Phillips team, Grant has played an important role in promoting MAXUS and helping the brand stand out in an increasingly competitive UK light commercial vehicle market.
Gary Brown, Commercial Operations Director at Harris MAXUS UK, said: “Marketing is hugely important to the development of MAXUS, because it is about making sure customers understand who we are, what we stand for and, importantly, why they should consider us.
“Grant has shown he is a true ambassador for the MAXUS brand. He understands the importance of representing MAXUS properly while also making sure the marketing works for AM Phillip and its customers. That balance is not always easy to achieve,” he said. “But Grant has done it extremely well. He has made a real contribution to the profile of MAXUS through AM Phillip and is a very deserving winner of this award.”
The inaugural MAXUS Dealer Awards were launched to recognise the achievements of dealerships and individuals across the growing MAXUS dealer network. The awards celebrate the people helping the brand continue to establish itself as a serious challenger in the UK light commercial vehicle market, while recognising the important contribution made by dealers in building the MAXUS name in their local markets.
Brown added: “The success of MAXUS is not just about the vehicles we put on the road. It’s about the people representing the brand every day, and Grant is a great example of that.
“He has made a significant contribution to AM Phillip Trucktech and to MAXUS, and I’m very pleased to see that contribution recognised.”