Local business owners and employees gained valuable marketing and branding advice at a recent Business Gateway Aberdeen City and Shire event, where Darren Cadger, co-founder of Arch 35 Marketing, was invited to speak alongside Mark Kemp.

The well-attended session focused on practical strategies businesses can adopt to strengthen their digital presence. Darren, who launched Arch 35 Marketing six months ago, shared his journey of starting and growing a marketing agency in the Aberdeen and Aberdeenshire area, as well as tips on how websites, SEO optimisation and social media can work harder for small businesses.

Speaking after the event, Darren said: “It was a fantastic opportunity to share my experiences and to show how even small, targeted changes in digital marketing can make a real difference for businesses across Aberdeen, Aberdeenshire & beyond. The energy and engagement in the room highlighted how keen local companies are to develop their online presence and I’m excited to continue supporting that growth.”

The event provided attendees with practical takeaways on making their online platforms more effective, ensuring their brand reaches the right audiences, and understanding the importance of consistent, data-driven marketing efforts.

Business Gateway continues to host events across the region to equip entrepreneurs and established firms with knowledge and support to help their businesses thrive.

To contact Darren Cadger of Arch 35 Marketing email Darren@arch35.com
or visit the website www.arch35.com

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