Bauer Media, home to well-loved stations including Greatest Hits Radio North-east Scotland and Hits Radio, is highlighting the power of local audio sponsorships to help businesses in Aberdeen and the wider Grampian region build trust, awareness, and long-term customer connections.
The North-east economy is evolving quickly, with traditional oil and gas industries now complemented by a fast-growing renewables and technology sector. In such a dynamic marketplace, standing out requires more than advertising alone – it requires familiarity, repetition, and credibility.
That’s where audio sponsorships come in. By aligning a business with trusted everyday content – from the morning traffic updates on the A90 to weather bulletins that keep communities connected from the city to the coast – local brands can become part of the daily routine for thousands of listeners.
Research from Bauer Media shows that sponsorships deliver up to 2x greater effectiveness than traditional advertising, with campaigns generating:
- +23% uplift in brand consideration
- +15% increase in brand affinity
- 48% of listeners taking action after hearing a sponsorship.
“Local businesses are the backbone of the Aberdeen and Grampian economy,” said Kelly Finnie, Bauer Media. “Sponsorship allows them to embed their brand within trusted content that listeners actively seek out and value every single day.”
There are sponsorship opportunities available in Aberdeen and the wider North-East right now, giving local companies the chance to align with Bauer’s much-loved radio stations and create lasting impact in the region.
👉 Businesses can learn more here: https://hitsradioadvertising.co.uk/sponsorship/
About Bauer Media
Bauer Media Audio UK is the country’s leading commercial radio broadcaster, reaching over 20 million listeners every week across stations including Hits Radio, Greatest Hits Radio, Absolute Radio, Magic Radio, KISS, Jazz FM, Kerrang! and Planet Rock. Our sponsorships and creative partnerships help local and national businesses connect with audiences in trusted, everyday moments, delivering measurable results across the marketing funnel.
Contact us:
https://hitsradioadvertising.co.uk/sponsorship/