With Christmas now fast approaching, the charity is looking to secure its main sponsor for this year’s campaign, which will see thousands of Giving Tree tags distributed across Aberdeen and Aberdeenshire.
The Giving Tree Appeal is one of Befriend a Child’s biggest festive campaigns, bringing together businesses, community groups and individuals to help make Christmas special for children and young people supported by the charity.
Becoming the 2026 Giving Tree Appeal Sponsor offers a valuable opportunity for an organisation to put its brand at the heart of the campaign, with prominent recognition across the region. The sponsor will receive visibility across more than 3,500 Giving Tree tags, alongside dedicated recognition through Befriend a Child’s social media channels and relevant media coverage before, during and after the campaign.
The sponsor will also be invited to Befriend a Child’s Christmas Party, providing the opportunity to see the impact of the campaign first-hand and experience the excitement it creates for the children and young people supported by the charity.
The scale of the campaign continues to grow. In 2025, more than 120 local organisations became Giving Tree Partners, helping the appeal collect over 2,600 gifts for 242 children and raise more than £22,000. The funds raised helped provide children with opportunities to enjoy memorable experiences throughout the following year.
Jenna Simpson, Head of Fundraising and Marketing at Befriend a Child, said: “This is our final call for an organisation to come forward and become the main sponsor of our 2026 Giving Tree Appeal. The appeal has become a much-loved part of Christmas for so many businesses and communities across Aberdeen and Aberdeenshire, and we want to give one organisation the opportunity to play a leading role in making this year’s appeal bigger and better than ever! It is a fantastic opportunity to raise your organisation’s profile across the region while supporting something that has a direct and meaningful impact on local children and young people.”
Befriend a Child would also like to thank Vattenfall, which is supporting this year’s campaign as Virtual Campaign Sponsor.
This marks the first time Vattenfall has sponsored the Giving Tree Appeal, and the charity is incredibly grateful for its support in helping to raise awareness and generate vital funds for children and young people across Aberdeen and Aberdeenshire.
With the final sponsorship opportunity now available, organisations interested in becoming the 2026 Giving Tree Appeal Sponsor are encouraged to get in touch with Jenna Simpson today at j.simpson@befriendachild.org.uk.
Help ensure no child Befriend a Child support goes without a gift to open on Christmas morning.