bmi regional has partnered with Panacea Media to create a new stylish in-flight lifestyle magazine, which will be available to customers travelling from May onwards.
‘Elevate’ is a departure from bmi regional’s original in-flight magazine. Focusing on people, places and cultures, the new bi-monthly publication offers readers a content-driven combination of news, reviews, destination features and articles providing advice to business travellers on how to make the most of their time overseas. All of the content will have a strong human angle, giving readers an insight into bmi regional’s numerous destinations and the local culture and lifestyle.
Amongst the regular sections will be:
- Just in – a page dedicated to informing readers of news from the destinations bmi regional flies into.
- Hotel Watch – a guide to the newest hotels in bmi regional’s destinations
- Books – themed book reviews with the first issue focusing on business related titles
- What’s On – events from around Europe and the UK which are easily reachable from bmi regional’s hubs
The first issue features one of bmi regional’s brand new destinations on the cover – Graz. This Austrian city is one of three new routes out of a new Birmingham hub for the airline. Inside, readers will be able to learn all about what Graz has to offer for both business and leisure travellers, with a keen focus on Projekt Spielberg, an all-encompassing venue at the foot of the Austrian Alps which includes an F1 racetrack, hotels, a spa, restaurants, vineyard and various outdoor experiences.
Jochen Schnadt, chief commercial officer of bmi regional, commented: “We have worked closely with Panacea Media to create a contemporary, interesting and ultimately readable magazine. Often in-flight magazines can be somewhat bland but Elevate’s modern and fresh style, with a well presented combination of news, features and round-ups, will certainly appeal to our customers.
"As an airline that prides itself on its convenience and quality, we wanted to develop a compelling magazine that our customers actually read from cover to cover and I believe Panacea has achieved that. The advice led pieces are ideal for offering business travellers helpful hints on how to be more productive and efficient while travelling; whilst the destination features are designed to inspire all travellers to make the most of the destination they are flying to or give them ideas for a future trip.”
Julian Gregory, managing director of Panacea Media said: “Elevate aims to reflect both the wide range of destinations that bmi regional flies to and the different reasons people travel to those places. It’s been an interesting first issue to put together, not least because there have been so many recent route launches for the airline – several of which are starting in May, in time for this first issue. The team at bmi regional have been very helpful, and we look forward to working on future issues of Elevate to highlight the exciting times ahead for the airline.”
Elevate will be available on all flights from May 2017 with new issues published bi-monthly. It will also be available to read from www.flybmi.com
In addition to editorial features, Elevate offers businesses an opportunity to purchase space for adverts and advertorials. For more information about this contact: Frank Mertens at bmi regional.