PR and marketing agency, Bold St Media, have doubled the size of their team to meet escalating customer demand.
The Oldmeldrum based firm has appointed Mark McCluskie as their first Technical Director, while Georgina Hay and Louise Garden have joined as PR Account Managers.
Technical Director, Mark, is spearheading Bold St’s new videography service offering. With a background in broadcasting and engineering R&D, Mark is well-placed to drive this new service, as well as leading on bringing further new service lines into the business over the course of this year.
New Account Managers, Georgina and Louise, bring the team’s headcount to six. As part of the Bold St team, they will be delivering PR and Marketing strategies to support the firm’s ever-growing client base.
Bold St Media works with B2B and B2C clients, from start-ups to established SMEs, across a spectrum of different sectors, both locally and nationally. In the last six months alone, they have attracted new clients in sports and healthcare, the third sector, professional services (HR), and a national B2C wellness brand. In addition to these, a significant proportion of the firm’s existing clients have been with them for an average of four years, despite the challenging times during the pandemic.
Founder and Managing Director, Eilidh McCluskie, said: “I launched the business six years ago this summer, with the intention of applying my PR experience in a way that would be true to my core values. I wanted to cultivate a business that puts people at the core of everything we do – both team members and clients. As we approach our sixth birthday this summer, I’m very proud of Bold St’s success, but equally proud that we have achieved it in our own unique way.
“Each and every member of our team is passionate about using their skillsets to help our clients communicate meaningfully with their target audiences, and so realise their business objectives. I think that’s reflected in the length of time some of our clients have been with us – we build long-lasting relationships with them, getting to know their business and their market, and supporting them through every stage, from start-up to growth and even sale in some cases.
Bold St Media offers an integrated PR, Communications and Marketing service to B2B and B2C clients across a diverse range of industry sectors, from energy to finance, and environmental technology to health and wellbeing. The team works closely with clients, as an extension of their own team, to design and implement targeted strategies which resonate with their key audiences.