Scottish craft beer giant BrewDog has put itself up for sale amid ongoing financial challenges as bosses seek new investors.
The Ellon-based brewer has appointed consultants AlixPartners to manage the sales process that could see the businesses being broken up.
The move follows a period of sustained losses leading to the closure of its Aberdeenshire spirit distillery last month and job cuts across the business.
The company, which has around 60 pubs across the UK, said it had taken the decision to appoint financial experts after "operating in a challenging economic climate" in order to focus on the "long-term strength and sustainably" of the company.
Founded in 2007 by James Watt and Martin Dickie in Fraserburgh, BrewDog quickly grew into one of the UK’s most popular independent craft brewers.
But following a £37million loss in 2024 the brewer announced a series of job cuts and decided to close its flagship pub in Aberdeen.
A spokesperson for Brewdog said: "Following a year of decisive action in 2025, which saw a focus on costs and operating efficiencies, we have appointed AlixPartners to support a structured and competitive process to evaluate the next phase of investment for the business.
"This is a deliberate and disciplined step with a focus on strengthening the long-term future of the Brewdog brand and its operations."
In an email to staff, the company said: "AlixPartners are specialists in business performance and transformation, and they will work alongside the leadership team in the coming weeks to evaluate options and make recommendations, including assessing the next phase of investment in the business.
"It is important to stress this is a normal and prudent step, and no decisions have been made. This does not change our day-to-day operations, our roles or our immediate plans. Our bars and breweries continue to operate as normal, and our focus remains on brewing world-class beer, serving our customers brilliantly and supporting our teams."