Pakistan is one of the lucrative markets when it comes to poultry and livestock and that gives an invitation to foreign pharmaceutical manufacturers to get a market share.
Held on September 21-23 , 2023, International Poultry Exhibition is a platform for local and imported products to be showcased. Although there is a low import volume and adverse economic conditions, there is still a fair margin of business going around.
Brit Pharma represented by Mr. Umar Draz (Director Export & International Trade) has stamped its presence in the local market. They have successfully launched the nutraceutical products and already started the groundwork in future additions. Since the buying capacity is lower than the other Asian markets, Brit Pharma will be represented by 2 distributors in Pakistan, AS VET INNOVATION (Mr. Ali Hasan) and AMVET INTERNATIONAL (Mr. Aamer Sherif). Both of them have a good market knowledge and hold a good distribution network.
Mr. Draz shedding the light over economic conditions in Pakistan said that it is always challenging for a newcomer to gain a fair market share and that is the reason we have started with a small number of nutraceutical products. The poultry exhibition gave us an opportunity to meet the local distributors and farmers and educate about our products. We believe in growth and a consistent quality approach, hence with a right strategy and innovative solutions we can make our name in Pakistan, he added.