Clairvynt has deployed the first live version of its Synapse™ AI software with a major North Sea operator, marking the first practical step towards what the company calls the Dynamic Organisation – an operating model where roles, responsibilities, and job descriptions update themselves in real time as the business changes.
For years, energy companies have been wrestling with the gap between how the organisation is drawn and how it actually operates. Org charts sit in one system, procedures and RACIs in another, and job descriptions in a third. During restructures, mergers, and cost-cutting cycles, those layers drift apart, creating confusion over who is responsible for what and where critical safety and operational duties sit.
Synapse has been built to close that gap. In its newly deployed configuration, the system maps procedure roles and responsibilities directly to the live organisation chart, connecting every requirement in the management system to real people and positions. It identifies where roles are not fully assigned, highlights gaps that emerge when teams are slimmed down or restructured, and suggests where responsibilities could be reallocated.
“Our first North Sea deployment is a line in the sand,” said Andrew Mackay, CEO and Founder of Clairvynt. “For the first time, this operator can see a live picture of where every key responsibility actually sits in the organisation – not how we think it looks on paper, but how it really is today. When you’re dealing with safety-critical operations in a changing environment, that level of clarity is non-negotiable.”
This initial release turns a traditionally static, often out-of-date set of documents into a living model of organisational accountability. Once it is in place, it becomes the foundation for the Dynamic Organisation. As new roles are created, new hires join or new procedures are written, Synapse automatically propagates roles and responsibilities through to “live” job descriptions and role profiles, keeping everything aligned without months of manual rework.
“The North Sea has been through wave after wave of change – divestments, mergers, new operators coming in, late-life assets,” explained Mark Lunney, COO and Founder. “What doesn’t get talked about enough is the organisational risk that comes with that churn. You can move boxes on an org chart overnight, but making sure critical responsibilities have a real home in the new structure is hard, detailed work. Synapse doesn’t replace that judgement, but it gives leaders the visibility and confidence they need to make those decisions quickly and safely.”
The current deployment ingests and structures information from job descriptions, RACI charts, competency frameworks, workflows, procedures, and the operator’s management system. Historically, aligning these elements would have required months of manual cross-checking and spreadsheet work. With Synapse, those same exercises can be completed far more quickly, with clearer insight into gaps, overlaps, and overloaded roles. Leaders can see at a glance where responsibilities sit today, where they should sit tomorrow, and what needs to change to get there.
According to Kenny Steele, CTO and Founder, the difference lies in applying AI to a very specific and deeply understood problem. “There’s a lot of noise around AI right now,” he said. “We’ve been very deliberate in focusing on what we call Applied Innovation – using AI to solve real, painful problems in a way that respects the complexity and criticality of our clients’ operations. With Synapse, we’re not throwing generic algorithms at a dataset. We’re codifying decades of organisational, operational and risk-management experience into a system that can scale with the business.”
Rather than forcing operators into a one-size-fits-all model, Synapse is tailored for each organisation, with views, language and logic aligned to the way the client already works. That means change management becomes a continuous process rather than a one-off exercise that starts to decay as soon as the ink is dry.
“This is really about bringing order to organisational chaos,” Mackay added. “When companies are downsizing or reshaping their portfolio, people are understandably anxious. Being able to demonstrate clearly where responsibilities sit, where they’re moving to, and why, isn’t just good governance – it’s vital for trust, safety and performance.”
The Dynamic Organisation is one pillar of Clairvynt’s wider AI toolkit for the energy and industrial sectors. Alongside Synapse, the company has developed an R&D Tax Credit Claim AI Assistant, which helps organisations surface, structure and evidence eligible R&D activities across complex portfolios, reducing the burden of claim preparation while improving traceability and audit readiness. Clairvynt also offers a Tendering AI Assistant that supports bid and proposal teams by mining past tenders, technical documents and lessons learned to accelerate response drafting, improve consistency and ensure that critical requirements and differentiators are not missed.
“Across all of our products, the theme is the same,” said Lunney. “We’re targeting those high-friction, document-heavy processes where small gaps can have big financial or operational consequences. Whether it’s a role that’s not properly assigned, an R&D project that’s not fully captured, or a tender response that misses a nuance, our AI is there to catch what people don’t have time to chase down manually.”
Steele noted that the technology is only one part of the story. “What excites me about this first live deployment is that it shows how AI can be integrated into day-to-day operations without adding complexity,” he said. “For the end user, it’s about better insight, faster decisions and less ambiguity. The AI is working in the background so leaders, engineers and managers can focus on what they do best.”
As margins tighten and regulatory expectations rise, operators can no longer afford organisational misalignment. The launch of Synapse’s first live Dynamic Organisation deployment demonstrates how AI can be used as a practical mechanism to maintain clarity of accountability during restructures, safeguard safety and operational performance, and shorten the time from organisational decision to on-the-ground implementation.
“In the end, this is about resilience,” Mackay concluded. “The companies that will thrive in the next decade are the ones that can adapt quickly. With Synapse and our broader AI suite, we’re giving operators the tools to do exactly that.”