It’s easy to assume that the rise of AI will result in declining demand for freelance writing services. Claire Fleming, writer and founder of Writing Outsourced, disagrees.
“With an increasing number of enquiries to re-write AI copy, and reinstate human voice and context, there is definitely still a role for trusted and experienced freelance support.”
AI is a powerful and evolving tool, but when it comes to understanding your industry, your business, your brand, your culture, your audience and the nuance of what you want to say and how your voice sounds, human experience and emotion remain crucial.
In the two years since launching her freelance writing business, Claire has supported a diverse range of companies, providing the flexible support she identified as missing during her own extensive in-house communications career.
“I know first-hand that it doesn’t matter what sector you work in, the size of your business or team, there are those times that you just don’t have capacity to tackle everything (even with the evolution of AI as a tool in your armoury). That’s why I created Writing Outsourced.
"From one-off and ad-hoc projects to repeat and retained work, I can be drafting a technical article for an industry publication, an award submission, a series of case studies or a news release for a fellow chamber member. It’s this variety that I love."
Writing Outsourced clients range from agencies and small local businesses to national and global organisations. If you would like to learn more contact claire@writing-outsourced.com.
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