Award-winning Butcher and supplier of fine foods, Donald Russell, has announced the launch of two new ranges, allowing them to bring even more high-quality food to households across the UK.
The Crown Selection is a range of truly premium quality meat to create memorable mealtime moments for special occasions. Cut from grass-fed Scotch Beef, it includes luscious steaks, expertly crafted by hand and dry-aged in their Aberdeenshire butchery. With exquisite tenderness and a rich, rounded flavour, they are truly a cut above. Taking the name from the crown in the Inverurie coat of arms, it reflects the pride we have in our heritage as well as our commitment to quality.
This range also includes tender premium pork, used to create restaurant-quality sausages with 97% meat, and dry-cured bacon sure to elevate any home-cooked meal.
The Prestige Collection consists of steaks cut from grass-fed, Scotch-assured heritage breeds. Each one is carefully crafted by hand, by their team of highly experienced Butchers based in Aberdeenshire. It is dry-aged in one of their three on-site Himalayan salt chambers for 35 days to draw out a truly remarkable flavour.
The company claim this range is for the connoisseur, every effort has gone in to making these the best steaks money can buy. Dave Bergin, Donald Russell’s Head of Butchery says: “We have three Himalayan salt aging chambers at our butchery in Aberdeenshire. We naturally dry age our meat for 14 days then put them in the chambers for 21 days. The salt sucks the moisture out of the air so the meat can dry naturally whilst improving the taste. The texture? The texture is truly special. The tenderness is enhanced in the salt chamber as the meat’s muscle fibres and tissue relaxes, as the colour darkens, also improving the flavour profile. Exquisite.”
Ken Clow, CEO, says: “It is with enormous pride that we introduce The Crown Selection and Prestige Collection ranges. Designed to give our customers even more choice, our team have used their decades of expertise to carefully craft each range with great pride and consideration.
It’s this proud heritage in craft butchery that makes us perfectly placed to be able to offer these extra levels of luxury.”
The Crown Selection and Prestige Collection will be available to buy from www.donaldrussell.com or over the phone on 01467 629 666.
Donald Russell are a family-owned business based in the thriving market town of Inverurie in Aberdeenshire, with a team of 210 people who go above and beyond to share their knowledge of and passion for quality food and friendly service. You can find more information and place an order on their website: www.donaldrussell.com