A North-east facilities management leader has marked another milestone in a long-running charity initiative by completing Aberdeen parkrun dressed as a giant toilet roll, helping to raise awareness of mental health and cancer support services.
Marius Coste, Group Cleaning Manager at Elior at Work, completed the latest event as part of his 82-week “Miles of Smiles” challenge, which sees him run, walk or cycle at least 50 kilometres every week in costume to encourage conversations around mental health, resilience and community wellbeing.
The latest run came just days after returning from a family trip to China, where Marius continued the challenge in temperatures of up to 38°C. Shortly after arriving back in Scotland, he developed a heavy cold but chose to continue with the scheduled event despite wet weather and illness.
Now in its 59th week, the initiative has covered 3,802 kilometres, raising more than £4,300 for SAMH (Scottish Action for Mental Health) and Clan Cancer Support, in addition to a previous £7,000 raised for SAMH in 2021.
Commenting on the challenge, Marius said: “There are always reasons to stop, but this challenge is about showing up, even when conditions aren’t ideal. Mental health challenges and cancer don’t pause, and if wearing an unusual costume encourages someone to smile or starts a conversation about seeking support, then it has achieved its purpose.”
Alongside his role at Elior at Work, Marius has used the campaign to promote the importance of wellbeing, resilience and community engagement. Throughout the challenge, he has taken part in events across Scotland and overseas, using creative costumes to engage participants while supporting two charities that provide vital services to individuals and families.
The campaign has now entered its final phase, with 23 weeks remaining before the 82-week challenge concludes. Marius will continue participating in community events across the North-east while raising awareness and funds for SAMH and Clan Cancer Support.
The latest costume was donated by family members, continuing the community support that has helped sustain the initiative since it began in June 2025.