Doqaru’s recent research shows a clear link between social media use and sales performance. For instance, 80% of the respondents who did not reach their sales targets also did not have social media training at their current company.
Furthermore, 43% of all sales managers said that non-sales staff rarely or never share company content on social media. The effect is the effort to drive visibility and build relationships is on the shoulders of sales and marketing alone. But imagine if most of your employees engage professionally and effectively on social platforms like LinkedIn.
Doqaru launched its Social Selling Essentials Programme in January this year to help B2B companies make inroads into social selling. Around 45 companies attended the first course at the start of the year.
"We invited Yekemi and her team to conduct a 2-day social selling workshop. She has guided us step by step from conceptual ideas to concrete actions. We understand the world is changing. Social media plays a vital role in our daily business life; we have learned a lot from Yekemi and have started to convey our message via LinkedIn."
- Rita Wei Fu, Regional Marketing Communications Manager for Energy Industries at ABB
On August 17 and 24, Doqaru will run another Social Selling Essentials Programme. The entry-level programme is designed to drive sales performance throughout your organisation using social selling techniques. The programme consists of two sessions of 3 hours with the senior directors at Doqaru.
Follow this link to register for the programme.