ESWL is delighted to announce the promotion of Louise Coutts to Key Account Manager, after progressing through several roles within the business since joining in September 2024.
"I began my journey at ESWL back in September 2024 as part of the expediting team," said Louise. "I started off by learning the system as an office job was a whole new world to me. I began building relationships within the industry by contacting suppliers to get order updates, allowing me to keep our customers up to date with the status of their orders."
Louise then moved into one of ESWL's sales teams as a Sales Administrator, where she was responsible for processing orders and managing the buying process for several key customers. She later joined the US sales team, expanding her knowledge of both the UK and US systems while working closely with suppliers and customers.
In September 2025, Louise was promoted to Inside Sales Representative, giving her the opportunity to further develop her sales skills and strengthen the customer relationships she had built throughout her time with the business.
Now stepping into the role of Key Account Manager, Louise is looking forward to the next chapter in her career.
"With the support of my colleagues and customers I have now been promoted to Key Account Manager," she said. "I am excited to continue my journey here at ESWL, building stronger customer relationships and taking on the new challenges and responsibilities that come with the role."
Louise’s willingness to learn, build strong relationships and embrace new challenges has seen her progress through several departments in under two years, reflecting both her own commitment and the company's focus on developing talent from within.
Everyone at ESWL congratulates Louise on her well-deserved promotion and wishes her every success in her new role.
To find out more about ESWL, visit ESWL - Your Global Procurement Partneror email katie.watson@eswl-ltd.com