Aloft by Marriott Aberdeen TECA is now being promoted at one of the city’s key arrival points, with a new airport banner currently displayed at the roundabout entrance to Aberdeen Airport.
The banner was created by Farsight to support Aloft’s visibility in a high-traffic location and present the hotel as more than simply a place to stay for the night.
Working closely with Katie Benson at Aloft by Marriott Aberdeen TECA, Farsight developed a bold and clear outdoor advertising design that reflects the hotel’s personality, style and wider guest experience. Design support was provided by Design by Maria, with advertising space arranged through Global Media, supported by Michelle Allan.
The creative direction focused on keeping the message simple, visible and memorable for a busy roadside environment, while positioning Aloft as a modern, design-led hotel experience connected to Aberdeen Airport, P&J Live and the wider TECA site.
Michael Silva, Founder of Farsight, said: “It is always rewarding to see a project move from concept and screen to a real-world location, especially somewhere as visible as the entrance to Aberdeen Airport. The aim was to create something that helped Aloft by Marriott Aberdeen TECA stand out, while giving people a quick sense of the personality and wider experience behind the hotel. It was a great project to work on with Katie, with brilliant support from Maria on the design side and Michelle at Global Media for helping bring the campaign into such a prominent location.”
The banner is now live at the roundabout entrance to Aberdeen Airport, giving Aloft by Marriott Aberdeen TECA a prominent presence with travellers, event visitors and local traffic passing through one of Aberdeen’s busiest gateways.
Farsight is a video production and creative content company based in Aberdeen, supporting businesses with visual communication across video, photography, campaign content and brand-led design projects. Its work focuses on helping organisations communicate more clearly, build trust and be seen by their audiences.
Businesses looking to strengthen their brand visibility through video, photography or creative campaign content can find out more at www.wearefarsight.com.
To explore Aloft by Marriott Aberdeen TECA, visit:
https://www.marriott.com/en-gb/hotels/abzal-aloft-aberdeen-teca/overview/