Fierce Beer is proud to announce its participation in ASDA’s prestigious "Collab Collection", the first, and only Scottish brewery invited to participate in the range.
Joining this exclusive partnership is West Coast IPA, a 6.2% powerhouse now available in over 350 ASDA stores nationwide.
As part of ASDA’s initiative to team up with market-leading independent breweries, Fierce Beer has crafted a product that pays homage to the brewery's roots. Inspired by the bold, flavour-packed beers of the American West Coast that ignited the brewing passion of its founders in 2016, this IPA brings a professional, award-winning edge to the supermarket shelf.
The beer: A modern classic
The Fierce West Coast IPA (6.2% ABV) is designed for those who appreciate the foundational styles of craft beer. This bold west coast IPA appears as a rich, golden pour with classic clarity. It delivers bright, zesty grapefruit and sharp pine flavours and finishes with a complex backbone, hints of caramel and a signature dry and resinous bitterness.
Celebrating Aberdeen heritage
The can features custom artwork by acclaimed illustrator Orange-ade, showcasing one of Aberdeen’s most beloved coastal icons: The Roundhouse. The artwork blends traditional Aberdeen maritime history with the modern, vibrant spirit of the UK craft beer scene.
Dave Grant, founder and managing director of Fierce Beer, commented: “Fierce were originally inspired by the legendary IPAs of the US West Coast. Bringing our own version to a national audience with ASDA is a full-circle moment for us.
"We’ve worked hard to ensure this beer captures that specific nostalgia, with bitter, piney, and zesty notes. The artwork by Orange-ade gives the can a real sense of place. It’s a bold beer that doesn’t compromise on flavour or identity.”
Adrian Reid, illustrator, commented: “The "Roundhouse", is the former harbour master's office. Built in the 18th century, it originally stood to guide ships into port. An iconic structure that has remained a constant in so many Aberdonians' lives. I made it the centre piece of the artwork. The details of the colour and tasting notes of the beer informed the scene and the colour palette.”
Strategic partnership
The inclusion of Fierce Beer in the "Collab Collection" highlights ASDA's commitment to diversifying its craft beer offering. By partnering with the Aberdeen-based brewery, ASDA is providing its customers an exclusive beer from one of Scotland’s most decorated producers.
Alex Noonan, buyer at ASDA, added: “ASDA is proud to partner with some of the UK’s most exciting craft breweries. Building on the success of our 2025 collaboration launch, we’re rotating the range and adding three new beers to our lineup exploring even more styles and celebrating the breadth of flavour that only true craft beer can deliver.
"Fierce are famed for their brewing expertise, pouring all this into a classic West Coast IPA that delivers all the citrus, piney and resinous notes you would expect whilst being very drinkable."
The Fierce West Coast IPA is available now in 440ml cans at ASDA stores nationwide and online from February 2026, retailing at £3.02.
About Fierce Beer
Based in Aberdeen, Fierce Beer evolved from small beginnings in 2016, into one of the UK’s most successful independent breweries.
Known for bold flavour and excitement in craft brewing, they continue to lead the way in Scottish brewing innovation and technical skill. Fierce Beer deliver multi award winning beers to a global footprint.