Fierce beer is delighted to announce a series of promotions that reflect the brewery's ongoing investment in its workforce.
The Aberdeen brewery has promoted Keri Innes to accounts and business support administrator, Lisa McGregor to Scotland sales for on-trade, Craig Cargill to sales director and Liam McRobb to supply chain manager.
Each person brings years of valuable experience has been instrumental in positioning the brewery for further growth in the years to come.
Dave Grant, managing director at Fierce Beer, commented: "While the brewing industry faces the same headwinds as other industries, we're delighted to invest in the people who've helped build Fierce Beer into what it is today. These promotions reflect both individual excellence and our confidence in the future. Our team's dedication and creativity continue to drive our success. Recognizing that internally is crucial to our culture."
Fierce Beer continues to expand its distribution, increase production capacity, and launch new products. The brewery's recent inclusion in the ASDA exclusive “collab collection” and continued national expansion in supermarket stores has positioned it as one of Scotland's fastest-growing independent breweries.
Lisa McGregor, newly promoted to Scotland sales for on-trade, said: “I’m excited to step into the role of Scotland sales for on-trade with Fierce Beer, based here in Aberdeen. I work directly with pubs, bars, and restaurants across Scotland, building strong relationships, supporting accounts, and helping venues make the most of Fierce Beer’s bold and innovative range.
"I’ll also be focusing on identifying new opportunities and driving growth for the brand across the on-trade. It’s a fantastic chance to grow Fierce Beer’s presence in Scotland and connect more people with the beers we’re proud to make.”
Craig Cargill, newly promoted to sales director, said: “I'm responsible for leading the strategy for growing distribution and revenue of Fierce Beer - through managing key accounts and distributor relationships, guiding the sales team, and collaborating with marketing and production to ensure the right beers reach the right markets at the right time—while staying true to the brewery’s brand and values.”
These promotions form part of Fierce Beer's broader ongoing investment in its workforce. Dovetailed with the wider growth attributed to the brewery’s national expansion. Fierce Beer continues to seek passionate individuals to join its growing team.
About Fierce Beer
Based in Aberdeen, Fierce Beer evolved from small beginnings in 2016, into one of the UK’s most successful independent breweries. Known for bold flavour and excitement in craft brewing, they continue to lead the way in Scottish brewing innovation and technical skill. Fierce Beer deliver multi award winning beers to a global footprint.