Fifth Ring, the international multi award winning B2B marketing specialist, has been shortlisted for two prestigious B2B Marketing Awards – including Global Agency of the Year.
The Aberdeen headquartered agency, which has offices in Singapore and Houston, has been shortlisted for the Global Agency of the Year award in recognition of the agency’s global impact, creative excellence, strong financial performance, and commitment to people and culture.
Fifth Ring continues to expand its international footprint and deliver measurable growth for clients in complex, high-value industries including energy, maritime, manufacturing, and technology. In 2024, Fifth Ring launched Own the Space - a business outcome-focused proposition that empowers clients to lead their niche through insight-led, creative marketing. Central to this proposition is Predictive Revenue, Fifth Ring’s proprietary service that connects sales, marketing, and finance to give full pipeline visibility, transforming marketing into a visible and measurable growth engine.
The agency has also been shortlisted in the Best Lead Generation or Demand Generation Campaign category, which recognises excellence in lead generation and demand generation, both aimed at driving opportunities, pipeline, and ultimately revenue. The shortlist for this category recognises Fifth Ring’s work with MRS Training & Rescue on the powerful “No Room for Error” campaign. The multi-channel campaign spotlighted the life-threatening risks of working in confined spaces and delivered both significant business results for the client, and positive safety outcomes for the industry.
From left, Ian Ord, Founder of Fifth Ring Jennifer Maclennan, Managing Director, Fifth Ring Steven Milne, Group Director of Strategy, Fifth Ring
The B2B Marketing Awards, internationally recognised as the gold standard for creative and commercial excellence in Business-to-Business marketing, are run by B2B Marketing, which also named Fifth Ring at number 12 of the world’s largest UK-headquartered B2B marketing agencies in 2025, up four places in the last ranking.
Ian Ord, Founder of Fifth Ring said: To be shortlisted for Global Agency of the Year is a tremendous honour. From local roots in Aberdeen to an international B2B specialist, Fifth Ring’s 34-year journey has been defined by bold growth, creative excellence, and partnerships with some of the world’s most ambitious brands. We are especially proud that our work with MRS Training & Rescue has been recognised, as it demonstrates the true impact strategic, creative B2B marketing can deliver. I think it’s an incredible result when one considers the sheer scale of the budgets that other, larger companies have to play with in the category.
“When we launched our Own the Space proposition last year, it was focussed on going beyond brand: it drives results. This was advanced in 2025 with our Predictive Revenue offering - a proprietary model aligning marketing with sales forecasting to ensure sales and marketing output is commercially accountable. These innovations have underpinned new client wins, award-winning campaigns, and sustained financial growth for the agency into the future.”
Jennifer Maclennan, Managing Director, Fifth Ring said: “Being shortlisted for both awards reflects the creativity, dedication, and ambition of our highly talented global team. Our continued success is built on trusted, long-term partnerships with clients, and we’re grateful for the confidence they continue to place in us to achieve extraordinary results.
“In today’s climate of political and global uncertainty, many of our briefs focus on helping clients reposition, expand into new territories, or move into different verticals. Fifth Ring enables clients to do this while localising technical messaging and protecting brand consistency. Every output is designed with outcomes in mind, from increasing brand authority to driving qualified leads, stakeholder engagement, and measurable commercial success across regions.”
The winners will be announced at the B2B Marketing Awards ceremony in London on Wednesday 26 November 2025.