Genny Hire Ltd has been confirmed as title sponsor of the Mazda rally car for the 2026 rally season, which gets underway this weekend at the Snowman Rally.
The car will be driven by Cameron, Operations Supervisor at Genny Hire Ltd, with Duncan Daun of Razor Oil Tools joining him as co-driver. The pairing brings together strong operational experience and technical precision, reflecting the professional standards shared across all organisations involved.
The 2026 season also represents a full-circle moment, with Equitack announced as a new sponsor. Equitack works closely with both Genny Hire Ltd and Razor Oil Tools, strengthening an already established working relationship. All three companies are members of the Aberdeen & Grampian Chamber of Commerce, underlining the importance of collaboration within the regional business community.
Gail Henderson, Equitrack, commented:
“Working with Genny Hire and Razor to implement Equi-Track has been more than a software implementation, it’s built genuine relationships. This joint rally sponsorship is a fresh, fun, and relevant way to take these partnerships beyond software.”
Cameron’s involvement carries added significance. He originally joined Genny Hire Ltd as a technician after purchasing the late Peter Emslie’s rally car, and now enters the 2026 season with the company’s backing as title sponsor.
Lorna Clark, Genny Hire added:
“This season brings together people and partnerships that have been built over time. Rallying demand’s reliability, teamwork and trust — values that sit at the heart of Genny Hire Ltd and our relationships with Equitrack and Razor Oil Tools.”
The sponsorship reflects Genny Hire Ltd.’s commitment to performance, reliability and teamwork—values that closely align with the demands of rally competition.
With the Snowman Rally marking the season opener, the company looks forward to supporting the team throughout 2026 and highlighting the strength of local partnerships on the rally stage.
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