When more than 3,000 children came together for Aberdeen Big Sing and Play 2026, the challenge was not simply to record the performance, but to capture its scale, energy and sense of occasion in a way that felt worthy of the event itself. That was Signal’s brief from Aberdeen City Council.
Now in its fourth year filming the project, Signal approached this year’s production with a clear focus: to balance the spectacle of the mass performance with the smaller moments that gave the event its character. Working in a live environment of this scale demanded careful planning, quick judgement and a strong editorial instinct.
Projects like this reflect the wider approach behind Signal’s work across event filming, branded content and corporate video production. Preparation matters, but so does responsiveness on the day. In a performance of this scale, there are no second takes, so every shot must serve the wider story while still feeling immediate and authentic.
That story is shaped further in the edit, where pace, structure, music and shot selection determine how the final film is experienced. The result is a piece that feels uplifting and dynamic, while creating a lasting record of the scale and impact of Aberdeen Big Sing and Play 2026. More than a highlights film, it is a carefully crafted account of an event designed to inspire.
Alisdair Sneden, Senior Music Instructor for Aberdeen City Council said, “we have greatly valued our continued partnership with Signal in recording our Big Sing events since the inaugural event in 2023. Their team is a pleasure to work with and consistently captures the spirit of the day with exceptional professionalism. The quality of the final films is great, providing a lasting record of each event, celebrating the children’s achievements while also showcasing its growth year on year.
As an Aberdeen-based creative agency, Signal works with organisations locally, nationally and internationally to produce films that connect with audiences and communicate with clarity. Whether capturing live events, crafting campaigns or producing animation, drone filming and stills photography, the focus remains the same: strong editorial thinking, dependable delivery and content with lasting value.
Watch the film: https://youtu.be/-1MIEsKPGX8