A new agency has opened its doors in Aberdeen, promising an increase in bottom-line results by accurately correlating marketing activities with sales data, helping businesses to optimise accordingly.
moment.agency founder Adam Bell, originally from Aberdeenshire, has over 10 years of experience working with small, medium and large businesses both nationally and internationally.
Starting his career at the global tech giant Microsoft, Adam was destined to have a data-driven approach throughout his working life. Moving from the Seattle-based company to agency-side roles (first network, then independent) he found his stride working with multiple, fast-paced businesses on projects that spanned the digital marketing spectrum from Search, to Social, to Email and Marketing Automation.
"Coming home, I wanted to leverage the experience I've gained working for both startups and household names like P&G and Jaguar, both in the UK (London, Leeds) and overseas (Australia).
"Aberdeen has a rich hub of agencies with incredible Creative and Public Relations prowess, but no-one is really doing 'digital marketing' properly and that means local businesses are missing out on potential revenue. That's where I can make a difference."
Partnering closely with local education institutions, including the universities, Bell aims to rapidly grow his team using the best local talent. moment.agency train all of their employees with a programme that combine's Bell's own experience with the latest insights from digital leaders like Google and Facebook.
"Marketing isn't about funnels anymore, so you can put away that textbook that's still recommended reading at less forward-thinking institutions.
"It's about moments in which consumers are looking for information (Search), seeking the opinions of their peers (Social) and making purchase decisions (Email, Marketing Automation).
"Quite simply if you're not active on Google and Facebook, you're missing out. We've built a modern marketing agency with the team, tools and tenacity that can prove it to you. It starts today."