Jamie Genevieve is set to return to Aberdeen with a brand-new Vieve pop-up shop at Union Square.
From December 11–21, she will give Granite City make-up fans the chance to shop her bestselling range in the run-up to Christmas.
The beauty entrepreneur’s last visit to the city was earlier this year at the invitation of Aberdeen & Grampian Chamber of Commerce, when she appeared at the Ultimate Masterclass Festival to discuss entrepreneurship.
Jamie was an UMF guest earlier this year
The stall, located outside Next, will offer shade-matching, access to bestsellers and what Vieve described as “those last minute gifts”.
Announcing The Aberdeen Counter on Instagram, the brand said: “Aberdeen – we’ve been wanting to do this for so long. After months of Glasgow store goodness, we thought it was only right to bring the Vieve experience a little further… say hello to The Aberdeen Counter.”
The Aberdeen pop-up follows the path of Vieve’s Glasgow presence, which began as a temporary store before becoming a permanent Buchanan Street fixture.
Genevieve — a professional make-up artist, entrepreneur and social media figure with 1.3 million Instagram followers — founded Vieve to help women feel empowered. Her YouTube beauty content has attracted millions of views, and she previously featured in the Forbes 30 Under 30 list.